We’re experts in search. Simple. Yet we want you to be too. With this beginner’s guide, we offer all you need to know about Google’s main algorithm changes to date.
Early in its existence Google adopted the unofficial motto ‘don’t be evil’ to set out its stall in opposition to competitors they felt were exploiting users. Though whether Google has achieved the paragon status it seems they were aiming for early on is debateable, what cannot be denied is that they have demonstrated a consistent commitment to reducing the effects of black hat SEO tactics and rewarding quality content with improved visibility.
From the Florida update on through Austin, Panda and Penguin, there has been direct and effective action taken to stop unethical third party action skewing search results. Early changes to the google algorithm came somewhat thick and fast at times and not at all at others, in this eBook Click Consult takes it year by year, elaborating on some of the latest, most important changes.
Whether you’re new to SEO, or a seasoned professional needing to refresh your knowledge, Click Consult’s new beginner’s guide will give you everything you need to know about all named algorithm updates, with special dissection of key updates such as Panda, Hummingbird, Penguin and more that are major influences in SEO today.
- Learn how the Google algorithm has evolved
- Find dates of specific updates
- Find out the purpose and function of main changes
- Read detailed descriptions about those updates most relevant to modern SEO
Google is and has for a long time, at least at the time of writing, been the king of the search engines, the most used in virtually every territory and sometimes more than all of its competitors combined.
It is, therefore, an integral part of search marketing and an absolutely vital part of any brand that operates online (even in part). Due to the search engine’s importance, it pays to know everything possible about the Google algorithm so that possible penalties can be spotted and accurately assessed, reasons for traffic drops can be noticed and combated and even to allow brands and professionals to spot trends and prepare for the future.
For this reason, Click Consult has created this comprehensive reference for the most important changes to the algorithm to date – see, for example, how more and more changes concern themselves primarily with mobile usability and how Google has slowly guided the modern online user experience (UX) that people have come to expect over twenty years of work on their algorithm..