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Covering Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest and Instagram, this cheat sheet is packed with tasty nuggets of social wisdom – the perfect at-a-glance guide, whether you’re a Pinterest pro or a LinkedIn learner.
What is social media marketing?
Social media marketing is the process through which a brand’s audience or following on social media platforms is leveraged to improve traffic and conversions and build relationships and rapports with existing and potential consumers. This is achieved by sharing content which is highly relevant to the target audience, maintaining a consistent tone and ensuring through analysis and testing that your content is interesting, useful or shareable enough to reach not only your brand’s audience, but your audience’s audience.
Nobody in the world of marketing can claim to be surprised that social media is now a big thing, investment in social media marketing rises every year, platforms increase their targeting and improve their analytics, audiences get bigger and demand more. There are plenty of things that anyone with even a passing interest in marketing will be aware of – yet there will, doubtless, be a few things, a few details about each of the many platforms that you may have missed, or may struggle to remember between uses – that’s where this eBook will be of most help.
Did you know that:
- LinkedIn is the best platform for a B2B brand to seek sales?
- 80% of your Facebook posts should be social?
- That you have, on average, 15 seconds to impress a YouTube viewer?
- That tweets achieve a higher CTR during evenings and at weekends
- Posts on Google+ with attached photos achieve 149% more +1s on average?
All this and much more – including size guides for all branded profile and header images and advice on content size limits – can be found in this eBook.
Why social media matters
Social media is a vital brand communication tool in the ever connected tool and there are vanishingly few large brands that have yet to adopt it. It is the first port of call for many consumer complaints, most praise and a lot of product research. For this and many other reasons, it is important that brands are not only present but active on social media, that contacts are responded to in a timely manner and according to the brand’s tone of voice so that prospects, consumers and complainants alike are all able to see the best face of the brand quickly and with ease.
Our social media cheat sheet will…
- Help you decide which platforms are right for you and your business
- Uncover hidden tricks & tips you never knew about
- Give you the perfect image sizes and dimensions for each platform
- Inspire you with new ideas for campaigns
Click Consult is committed to sharing its vast wealth of search marketing experience, but if you’d like to see what working with a multi award winning agency could do for your brand, contact us today!