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RESOURCES   |  STRUCTURED DATA DEMYSTIFIED

Whether you’re new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving

At the pre-pandemic Benchmark Search & Digital Marketing Conference, we had one of the foremost experts in structured data, Richard Wallis, talk to our attendees about the meaning of and uses for structured data. His talk (which you can find in a blog from the time), was a phenomenal overview of what structured data is and how it should be employed. In this cheat sheet we have attempted to distil that knowledge even further to help our audience.

Since that talk, Google has announced that BERT now impacts the majority of searches, and has introduced the world to SMITH – a new part of its language parsing arsenal. While these, and Microsoft’s access to GPT-3 are leaps forward, the algorithms still need help contextualising data, and that isn’t likely to change anytime soon – so we need to make sure our schema is implemented properly.

The ‘Structured Data Demystified Cheat Sheet’ Cheat Sheet includes:

  • What schema is
  • What it does
  • How it does it
  • How you can use it

Know someone looking to take their next steps with schema? Why not share this cheat sheet with them via social media!

While Google’s motives and its methods can be questioned, the requirement for them to ensure that the information on the web is as well connected and well understood as possible should be in no doubt – their profits are linked to quality search above all else.

Structured data can help us build a better connected, better understood, safer internet and can help you contextualise your content and reinforce your authority within your industry. This cheat sheet aims to show you how.

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