In its quest to return the most relevant and useful results to answer users’ queries, Google rewards those who provide a great customer experience and who regularly publish high quality, customer-focused content
As well as raising brand awareness, building trust and credibility for your brand and creating connections with customers, the quality and relevance of your content is a major influencing factor for SEO.
The brands that rank highly in search engines results are those that provide potential customers with original, actionable advice on topics their potential customers are interested on or tips on how to address the challenges they’re likely to face. Examples are blog posts providing useful advice, downloadable eBooks, how-to videos or infographics.
If you’re serious about SEO, our SlideShare presentation covers the content basics: