Content Marketing & Digital PR Organic Search (SEO) The benefits of having a Digital PR strategy for your business By Hannah Wilkinson - April 20th 2021 Public Relations has been a tool used by businesses for years with the art of press releases to promote and...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Social Media Tackling the problem of measuring digital marketing effectiveness By John Warner - February 10th 2021 For an industry that perpetually preaches about breaking down silos, digital tends to neglect the same holistic approach to measuring...
Content Marketing & Digital PR Our top five content marketing and digital PR trends for 2021 By John Warner - January 19th 2021 Despite the potential volatility of 2021, at the end of 2020 our experts put together predictions for the coming year...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Setting up your first SEMrush project By John Warner - September 23rd 2020 I was asked to be a part of a SEMrush program looking for feedback and, in return got access to...
Content Marketing & Digital PR Embracing influencer marketing: size isn’t everything By Chloie Brandrick - March 3rd 2020 Nano & micro influencers (those with between 0 and 10k followers) have the highest engagement rate, regardless of their genre,...
Content Marketing & Digital PR Organic Search (SEO) Capturing the Millennial (Gen Y) Market – The Importance of Non-Brand SEO By Matt Bullas - November 29th 2019 The subject of marketing to Millennials is one of the most well covered topics in marketing over the last few...
Content Marketing & Digital PR Walkthrough – The basics for finding link building opportunities in Ahrefs By Chloie Brandrick - November 26th 2018 Ahrefs Site Explorer is a subscription-based search engine optimisation tool used for monitoring and analysing backlinks, and page metrics. We...
Benchmark Conferences Content Marketing & Digital PR Organic Search (SEO) Page Speed Politics: Building a Business Case to Actually Get it Done – Victoria Olsina’s Benchmark 2018 talk review By Scott Rumsey - October 17th 2018 SEO Consultant and Speaker from Barclays, Victoria Olsina used a topical approach to help the audience understand the complexities of page...
Benchmark Conferences Content Marketing & Digital PR How Your Audience Will Believe Anything: The Psychology Behind the Fake News – Bas van den Beld’s Benchmark 2018 talk review By Chloie Brandrick - September 25th 2018 “All content is biased. It all has a background and purpose for existing” - that's how State of Digital's Founder...
Content Marketing & Digital PR Organic Search (SEO) Social Media 3 ways social media can boost organic traffic By Chloie Brandrick - June 11th 2018 While Google maintains 'social signals' don't directly impact on rankings, it's one of the best methods for boosting organic referral...
Content Marketing & Digital PR Organic Search (SEO) Walkthrough: Using Google Trends By Chloie Brandrick - May 15th 2018 Everybody knows that great, relevant, well-timed content is key to a content marketing and SEO success. Google Trends is a...
Content Marketing & Digital PR Organic Search (SEO) The Benefits of Digital PR By Scott Rumsey - November 15th 2017 When it comes to growing a business online there are multiple things that you can do to bring success, but...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Paid, owned or earned media, where should you spend your money? By John Warner - March 9th 2017 While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...
Click News Content Marketing & Digital PR Industry News Organic Search (SEO) Paid Search (PPC) Click Consult makes it five ‘recommended services’ from the RAR By John Warner - November 25th 2016 Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...
Click News Content Marketing & Digital PR Industry News Organic Search (SEO) Social Media We’ve won an award for our Oxfam campaign! By Chloie Brandrick - June 9th 2016 High quality content assets, a holistic approach and devotion to the client brand made our work on Oxfam Unwrapped one of...