Insights - Organic Search (SEO)

omii sido SEO interview podcast part 1

Omi Sido Interview – SEO: Balancing Technical and Content Factors (Part One)

Canon Europe's Senior Technical SEO is a popular speaker at Click Consult's annual Benchmark Search Conference. Omi is passionate about...

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How important is page speed?

This content was updated January 2024. It goes without saying that of the hundreds of Google ranking factors, some have...

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Importing social follower numbers to Google Sheets

This blog was due last week. Also, it wasn’t this blog – in actual fact, trying to piece together this...

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How to get more out of your SEO agency relationship

Developing successful client-agency relationships is a two-way street: you need to work together as a team and, to labour a...

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Social listening and search marketing

When it comes to building a business strategy much time is spent on profiling the audience and whilst this is...

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101 - what does bounce rate mean

101 – What does ‘bounce rate’ mean and how does it affect SEO?

Bounce rate is one of the most useful, but often misunderstood, metrics in web analytics. Here we explain the basics...

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The Benefits of Digital PR

When it comes to growing a business online there are multiple things that you can do to bring success, but...

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What is canonicalisation blog

What is canonicalisation?

It's a complicated-sounding word that serves a very useful function in making sure both visitors and search engines see the...

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MMU Benchmark Conference 2017 blog

Why we’re going to stop teaching SEO

David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of...

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Custom goals in Google Analytics – how and why you should use them

While it’s relatively easy to track actions such as purchases, there are some useful to know consumer interactions with your...

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International SEO strategy: country vs language targeting

European Commission President Jean-Claude Juncker raised some eyebrows recently when he announced in English, that he would be giving his State of the...

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Google Analytics spam – getting a clean view

In Part 1 of our 'Tackling GA spam' series, we examined the hot topic of language spam, what it is,...

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The evolution of influencer marketing  

As we’re sure you have heard, two of the most significant developments in the last 18 months have been the...

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Best practices for reputation management

Businesses across the UK and indeed around the world are constantly vying for a larger share of their market. They...

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