Insights - Organic Search (SEO)

Pros and Cons Schema Markup

In Focus: Google and Schema Markup – how Google is prioritising supplied structured data in rich results

Product reviews are a valuable resource for users researching which product to buy. The use of “pros and cons” lists...

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Our answers to top GA4 queries and difficulties

After a lot of questions from professionals in the marketing industry, we thought we’d put together our top five complaints...

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Three SERP Developments eCommerce Brands Shouldn't Miss

Three SERP developments eCommerce brands shouldn’t miss

With eCommerce solutions featuring more and more often in search results, there is every reason to believe that a larger...

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What you need to know about switching to GA4

While I’ll admit that the relatively short deadline for the switch threw me a little, we’ve been working with GA4...

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70% traffic drop

A Long Farewell to Google’s Universal Analytics

The end of an era is upon us – but are Google's reasons entirely transparent, and will it happen when...

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Mastering-Google's-Universal-Analytics

Mastering Google’s Universal Analytics

While the move from UA to GA4 appears to be imminent as far as the Google roadmap is concerned, we...

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1 month at Click – Farrah Khan

Starting a new role can be nerve-wracking, exciting and downright scary all at the same time. Here at Click we...

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SEO For Gyms – Guide To Beefing Up Your Organic Presence

An in-depth look at the visibility and organic performance of the top gym companies in the UK – who comes...

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The-Ultimate-Guide-to-Google-Search-Console-2022

The Ultimate Guide to Google Search Console

In this article, we’re going to take an in-depth look at Google Search Console – what it is and what...

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Google’s November 2021 Core Algorithm Update – What We Know and Can Infer

We were able to, from past experience, predict that an update to Google’s Quality Rater Guide in October was likely...

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Could October 2021 Quality Rater Guide Changes Presage Coming Core Update?

Following the first overhaul of Google’s Quality Rater Guidelines in 12 months, the world of search and digital marketing has...

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Digital Marketing for eCommerce: Organic Search (SEO)

In the latest of our deep-dive blogs, we’re going to look at SEO for eCommerce – what it is, what...

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What are the Google Rater Guidelines? An introduction

As everyone has the ability to create a website, made easier with sites such as WordPress and Shopify, how does...

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101 – How Search Works

With over 1.8 billion websites and growing, all competing for your time, how are you meant to find what you're...

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The Ultimate Guide to Site Structure

The Ultimate Guide to Site Structure (2021)

Site structure is about more than where your content will live, it’s about navigation, user experience and the communication of...

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