Insights - Organic Search (SEO)

Beginners guide to Log File analysis in 2025

While there are dozens of arguments that rage continuously in the SEO space, one thing people are unlikely to encounter...

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Could October 2021 Quality Rater Guide Changes Presage Coming Core Update?

Following the first overhaul of Google’s Quality Rater Guidelines in 12 months, the world of search and digital marketing has...

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Digital Marketing for eCommerce: Organic Search (SEO)

In the latest of our deep-dive blogs, we’re going to look at SEO for eCommerce – what it is, what...

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What are the Google Rater Guidelines? An introduction

As everyone has the ability to create a website, made easier with sites such as WordPress and Shopify, how does...

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101 – How Search Works

With over 1.8 billion websites and growing, all competing for your time, how are you meant to find what you're...

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The Ultimate Guide to Site Structure

The Ultimate Guide to Site Structure (2021)

Site structure is about more than where your content will live, it’s about navigation, user experience and the communication of...

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The Ultimate Guide to Link Reclamation (2021)

When it comes to Search Engine Optimisation (SEO), one of the most important considerations is the links that point directly...

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The Ultimate Guide to Mobile SEO (2022)

Since Google switched to using a brand’s mobile site as its primary site, mobile SEO has become a primary concern...

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Core Updates, what are they and what do you need to know?

When it comes to search and digital marketing, all eyes are on Google - and rightly so. The world’s largest...

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The Ultimate Guide to International SEO (2021)

One thing that we have noticed over the last twelve months is that as more and more businesses shift their...

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The most important SEO KPIs to track and report on

Whether you’re embarking on a new SEO project, are pitching for new work or looking to set expectations for your...

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In Focus: Structured Data, Schema Testing and Rich Results

Something that we often cover when it comes to organic search (SEO) is the importance of using Schema markup and...

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A Marketer’s Guide to Digital PR

Digital PR is a vital part of any businesses’ marketing strategy. No matter what is at the top of your...

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The ultimate guide to local SEO

2020 taught us many things about how business is conducted and how companies have to adapt in line with consumer...

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Digital PR

The benefits of having a Digital PR strategy for your business

Public Relations has been a tool used by businesses for years with the art of press releases to promote and...

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