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Organic Search (SEO)

In the late 1990s and at the turn of the millennium, the internet was starting to become an increasingly important commodity for businesses and organisations.

With Google being the world’s go-to search engine, webmasters believed that being ranked as high as possible in search engine results pages (SERPs) was imperative.

In order to achieve this, webmasters would perform a range of different SEO tactics. These were done with only the search engine robots in mind. For example, a piece of content that had been overly optimised with keywords would be near enough unreadable for a human.

However, as these search engine robots weren’t as sophisticated as they are today, these tactics succeeded in boosting rankings; as far as webmasters saw it, if it boosted rankings, who cared about the end user?

Today, SEO is all about the human; your end user. Webmasters should optimise their website and its content in a way that will help its visitors and potential customers.

Through brand outreach, connecting with your customers and visitors with great content and a solid social media strategy, you can begin to build a strong reputation for your brand and increase the relationship between its ‘fans.’

The commercial objectives of a business should now be much more aligned with the objectives of Google and the sites that it ranks highly.


SEO Uncovered – An Advanced Guide to Organic Search

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy

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Five Pillars of Mobile Marketing

eBook

Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.

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A Beginner’s Guide to Landing Page Optimisation

eBook

Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)

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understanding your digital audience eBook image

Understanding Your Digital Audience

eBook

The growing complexity of today's customer journey means that understanding your audience is a vital first step towards a successful search marketing strategy

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Competitor Benchmarking for SEO 250x250

Competitor Benchmarking for SEO

eBook

Keeping a close eye on your current and potential competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

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Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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Why Search Marketing is Marketing

eBook

Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

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Google's Algorithm Preview

A Beginner’s Guide to Google’s Algorithm

Beginner's Guide

Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

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SEO Toolkit

SEO Toolkit

Toolkit

Ever wanted to know what your site could achieve with the help of a leading search marketing agency? Now you can find out with the assistance of Click Consult's comprehensive SEO Toolkit.

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A Beginner's guide to data-driven SEO

A Beginner’s Guide to Data-Driven SEO

Beginner's Guide

Let data drive your future SEO strategies with the help of our beginner's guide.

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Simple Guide to Organic Search (SEO)

A Simple Guide to Organic Search (SEO)

eBook

An introduction to organic search (SEO) and what you can do to improve your site's performance

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Campaign Outreach Process Document

Campaign Outreach Activity

eBook

How campaign outreach can take your outreach activity to the next level

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Link Auditing, Removal & Recovery

eBook

Overcome Google penalities and Penguin-proof your site

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Build Clean, Build Organic eBook

Build Clean, Build Organic

eBook

Linking strategies for a clean, organic website

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Link Building through outreach ebook

Link Building Through Outreach

eBook

What is outreach and how can you use it to boost your website's success?

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