Insights - Paid Search (PPC)

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Maximising ad relevance with user information

Facebook; the well-known social media platform is used by almost 2.5 billion people in the world, of which almost 5...

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Google Ads – Get Holiday Ready during the Covid-19 crisis 

Every so often though something comes out of the blue, dominates the conversation and means that companies have to be...

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Digital Marketing News in September 2021

This Month in Search Marketing [September 2020]

It's September. Already. September. Here's some search news... Friday 18/09/2020 Local Trust Pack Search Engine Land features a write up...

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In Focus: Google Introduces Lead Forms for YouTube

At the beginning of August, Google announced that its lead generation forms - an option for search campaigns for some...

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Augmented Reality Search Results 101

If ever there were realities that could do with a little augmentation, ours would surely be among them, so let’s...

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Google release Ads playbook amidst Covid-19 pandemic 

Marketing is ever changing and we often look at the digital landscape based on the calendar and in terms of...

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Knowledge Base – 3 killer tips to boost your paid search (PPC) campaign performance

Paid search (PPC) has come a long way since Google Adwords (now Google Ads) was launched 20 years ago. For...

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Walkthrough – Setting up a PPC campaign for the first time

There's no doubt that marketing your business is more of a challenge right now than it's ever been - and...

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This month in paid media (PPC) [April 2020]

For those of you who have followed the Click blog for some time you will know that we produce a...

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Year in social media

Is the work from home world the place for paid social?

While there’s huge pressure at the moment – both in terms of time and from senior stakeholders – to make...

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Paid media for cloud-based services

Paid media is one of the best ways for businesses to drive conversions, make sales, expand their audience and stay...

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COVID-19 – Actionable Advice For eCommerce Businesses

Mandatory isolation means that most bricks-and-mortar stores have had to shut their doors, sending customers flocking to online shopping in...

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Why we want to help you go digital during this crisis

We’ve been expecting an economic downturn for a while now – there have been plenty of signs, and numerous predictions...

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PPC In Focus: 2020 Predictions

Here at Click Consult we are dedicated to staying ahead of the industry and know that if you are to...

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Phrase and Broad Match Close Variants

Paid search has come a long way since the early 2000s, but the last few years have seemed to shake...

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