Understanding your audience The platform offers valuable insight into audience demographics, preferences, interests, and behaviours. Analysing engagement metrics and feedback helps businesses understand their customers better and tailor their social media content strategy accordingly.
Social proof and credibility High engagement and positive interactions on organic posts can serve as social proof, enhancing a business's credibility and persuading potential customers to choose their products or services.
Supporting paid social campaigns Organic marketing can complement paid Facebook advertising efforts. A strong organic presence can boost the effectiveness of paid campaigns, as users are more likely to engage with a brand they are already familiar with.
Adapting to algorithm changes Organic marketing helps businesses adapt to algorithm changes on social media platforms. By building a loyal and engaged organic following, businesses can maintain their visibility, even if the algorithms change in the future.
Social Media Socials in 2024: Striking the balance between ‘on trend’, ‘anti-trend’ and human connection By Becky Gardiner - April 18th 2024