While we employ the industry’s leading technologies there are some tools that simply don’t exist or are not up to our high standards. As such we develop some technology in-house to create efficiencies and improvements that are not available anywhere else
monitorTRAX® allows our team of organic search experts to analyse data about any website quickly and accurately in a single place. The tool analyses 75+ off-page and on-page factors to flag issues and opportunities that are used to inform client strategies. It is also under continued development so you can be sure that every possible factor can be analysed.
proTRAX™ allows our team of search marketing experts to distribute budget across campaigns and channels in the most efficient way. The tool uses live, historic and industry average data from several sources and uses a bespoke algorithm to run 1,000s of scenarios to determine the optimum budget for each channel.
We can boost the performance of your Google Shopping Campaigns with our feedTRAX™ technology, which allows us to dynamically optimise elements of your product feed, increasing the potential for your products to rank higher and reducing average CPC.
rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility.
Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility.