Trax Technology - monitorTRAX

In an ever-evolving search landscape, with creative, content-driven search marketing campaigns at the forefront of the industry, it has never been more crucial that a website is built on a technically sound foundation. Having a well-optimised website allows you to reach your full online potential, compete within your marketplace and give you the best chance of achieving greater online visibility.

Our quality assurance platform, monitorTRAX®, allows our SEO experts to accurately analyse 75+ on-page and off-page elements of our clients’ websites, in a detailed, methodical procedure. The outcome? A comprehensive breakdown of any technical issues that may be present on our clients’ websites.

Quality assurance checks

Here at Click Consult, every new Organic Search (SEO) client receives a full technical audit of their website and our experts will highlight any technical issues negatively impacting on SEO performance, proposing best practice solutions on how to fix them. Our team will continue to monitor and analyse on-page elements such as meta data, broken links and alt attributes to ensure that our clients’ websites remain in the best condition to maximise online performance. monitorTRAX® reports feed directly into our clients’ bespoke quarterly strategies, delivering a data-driven approach to achieving campaign objectives. Some features of the tool include:

Trax Technology - proTRAX

proTRAX™ allows our team of search marketing experts to distribute budget across campaigns and channels in the most efficient way. The tool uses live, historic and industry average data from several sources and uses a bespoke algorithm to run 1,000s of scenarios to determine the optimum budget for each channel.

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Trax Technology - feedTRAX

We can boost the performance of your Google Shopping Campaigns with our feedTRAX™ technology, which allows us to dynamically optimise elements of your product feed, increasing the potential for your products to rank higher and reducing average CPC.

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Trax Technology - rankTRAX

rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility.

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Trax Technology - linkTRAX

Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility.

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Trax Technology - pageTRAX

pageTRAX™ is Click Consult’s answer to the inherent problems of internal linking. Using an algorithm modelled on Google’s early PageRank, the tool calculates the performance of all a site’s links, prioritising and rating them for importance – allowing you to build a comprehensive internal linking strategy. By ensuring your domain and page authority flows properly through the site, you can earn important improvements in performance in the SERPs.

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