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Inbound Marketing

Request your FREE bespoke inbound marketing insights report

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YOUR REPORT WILL INCLUDE:

  • Inbound marketing automation analysis
  • Content marketing strategy review
  • Email marketing performance analysis
  • Campaign targeting review

Create a buzz around your brand and drive quality leads to your business with a robust inbound marketing strategy. The inbound marketing methodology involves magnetising your brand to encourage prospects and customers to approach you


What is inbound marketing?

Inbound marketing is the process of helping potential customers find a company by utilising various forms of pull marketing, such as blogs, whitepapers, eBooks, podcasts, webinars, video, SEO and social media.

Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract audiences, increase brand awareness, convert leads and increase ROI.


What inbound marketing could do for your business

Traditional marketing methods are no longer enough to captivate and retain customer interest. Audiences are becoming increasingly wise to conventional marketing tactics and are more likely to ‘switch off’ when they know they are being sold to. Savvy marketers understand that they must adapt their strategies to create lasting connections using genuinely informative and personalised material.

When carried out effectively, inbound marketing can allow you to:

  • Create brand awareness
  • Create and maintain positive associations around your brand in the minds of your target market/customers/fans/brand advocates
  • Build trust between your brand and your target market / customers / fans / brand advocates
  • Become an authority within your industry
  • Generate inbound leads
  • Unlike traditional marketing techniques, inbound marketing does not intrude on or interrupt audiences so is unlikely to cause annoyance.

Search Marketing Trends eBook download


How do we do it?

Through our inbound marketing service, we aim to boost awareness of your brand and drive quality leads to your site, through the creation and targeted distribution of engaging, informative content. Using leading marketing automation platform, Act-On, we can implement effective nurturing campaigns to attract, convert and retain your prospects and repeat customers.


Our Inbound Marketing Process

Pictured above: Our inbound marketing process


Through our inbound marketing service, we aim to boost awareness of your brand and drive quality leads to your site, through the creation and targeted distribution of engaging, informative content