Our Paid Search (PPC) Technology Suite
Our paid search team have been successfully managing campaigns for years. Over this time, we’ve built up quite an arsenal of best-in-class tools to speed up common tasks and make the whole process much more efficient. If we’re not happy with other third party tools then we’ll always build our own!
In general we believe that there are few processes that should be 100% automated, as the human element can always add value in certain areas that machines cannot. Our tools simply allow us to spend the time in the places where we can add most value and leave repetitive tasks to the tools. All our tools use APIs which integrate directly with AdWords, Analytics, and all other platforms to make the process seamless.
With our technology stack, we are continually adapting our tools’ algorithms by measuring predicted against actual performance. This feedback process ensures our tools are continually evolving in order to hit the best bottom line results.
Below is a selection of some of the tools we regularly make use of alongside our optimisation techniques: