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Click Consult served up some healthy SEO results for food service provider 3663 with large servings of hard work and a soupçon of expertise.


About 3663

3663 (FOOD on a telephone keypad) defined their mission as one ‘to become the best food service provider’, one which continues to this day through a re-branding project in July 2015 (when they became Bidvest Foodservice). They are an international brand, with a passion for great food, focused on delivering the right ingredients to help clients grow – from equipment all the way to the smallest ingredients.


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How we helped

When we commenced work on the 3663 strategy it was apparent, after a period of research, that it was important to compete for generic, traffic driving keywords – as the site had very low visibility in Google. As a result:

  • 20 pages were optimised across the site and an off page strategy formulated to direct links at these pages so Google would see them as relevant (see future of search slide)
  • In December 2012 – recommended on page changes to the site resulted in a huge increase in the amount of pages being cached by Google. This resulted in a significant increase in organic traffic to the site. New visits to the site increased by 57% on the back of this change alone over the next 30 days .
  • During the first week of December 2012, 3663 went from having 742 pages indexed to over 6,100
  • Results


    SEO Results Chart


    3663 Organic Traffic Chart


    Organic Revenue Chart


    61% Increase In 1st Page Keywords
    124% Increase In Organic Traffic
    627% Increase In Organic Revenue

    Download this case study

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