Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages (SERPs) when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site (pay-per-click/PPC)
What paid search can do for your business
The immediacy of paid search campaigns allows you to drive traffic, leads and revenue to your website within a remarkably short timeframe.
- Has an almost instant impact
- Can give you first page exposure on major search engines
- Can send immediate and consistent traffic to your website
- Allows campaigns to be tested and ads to be accurately targeted
- Can be optimised to drive leads or transactions to your site
- Gives your brand large reach and exposure
- Ensures your ads match relevant search queries
- Allows for accurate tracking
In addition, the PPC model allows full control of how much you spend on each campaign; you will never pay more than what you think each click, lead or sale is worth to your business.
However, the paid search landscape is competitive and in order to maximise your pay-per-click success, it is imperative to utilise data analysis tools, leading technologies, innovative thinking and paid search best practices. Enter Click Consult.
Our paid search service
Our skilled team of paid search professionals each hold a wealth of experience across a multiplicity of competitive verticals and focus on achieving the optimum performance for your budget. Additionally, they are all qualified Google Ads Professionals, Microsoft Advertising Accredited and have Google Analytics Individual Qualifications.
Our team contains specialists in all areas of paid advertising, including product listing ads (PLAs), device targeting, remarketing, display advertising, video advertising and social advertising, placing them in a strong position to deliver impressive paid search strategy for your brand.
We begin by getting to know your business and what you want to achieve from your paid search campaign. Once we’ve clearly defined your objectives, we build a strategy that delivers your campaign targets and KPIs.
Our clients get results
On average, our clients see the following results after a three-month period of Click Consult managing their campaigns:
- Return on investment increased by 84%
- Revenue increased by 150%
- Cost per click reduced by 13%
- Click-through rate increased by 34%
Our PPC team like to quote “above target is on target for us”; we don’t just meet your targets, but drive to exceed them.
Click Consult’s paid search work continues to contribute to our online commercial success. Using their highly analytical approach, they crafted campaigns to achieve our specific objectives and we’re very pleased with the results.
Virgin Balloon Flights