Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) The path to purchase By John Warner - June 21st 2016 When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...
Paid Search (PPC) Click Consult reviews Google’s ad extensions – what, why and when? By John Warner - June 15th 2016 Click Consult offers a break-down of the various types of ad extensions, what they are, and why and when you...
Paid Search (PPC) Ad blockers & PPC – Turning a threat into an opportunity By Ross Hetherington - June 15th 2016 It is estimated that 22% of over 18s currently use ad blocking software and a recent report by eMarketer suggests...
Organic Search (SEO) Paid Search (PPC) Social Media 5 customer loyalty killers By Chloie Brandrick - June 13th 2016 It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...
Click News Content Marketing & Digital PR Industry News Organic Search (SEO) Social Media We’ve won an award for our Oxfam campaign! By Chloie Brandrick - June 9th 2016 High quality content assets, a holistic approach and devotion to the client brand made our work on Oxfam Unwrapped one of...
Analytics Click News Organic Search (SEO) Paid Search (PPC) Social Media Click Consult reviews top 10 resources By John Warner - June 7th 2016 While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...
Analytics Paid Search (PPC) Google Analytics for people who don’t like numbers By Chloie Brandrick - June 7th 2016 I have to admit, I'm not a numbers person. I like words and ideas, not stats and spreadsheets. But as...
Organic Search (SEO) Local SEO – On-page optimisation By Chloie Brandrick - June 2nd 2016 Local SEO is all about making it quick and easy for customers in your area to find your business online... Every...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Adding UTM tracking to your social DNA By John Warner - May 31st 2016 Though Google Analytics offers some reporting for social referral traffic, the level of detail can sometimes be too limited to...
Content Marketing & Digital PR Inbound Marketing Make your customers’ choices easier in your content strategy By Bas van den Beld - May 27th 2016 There are three shelves in the shop filled with brand new laptops. There are laptops in front of me and...
Industry News Paid Search (PPC) What is Mobile First? By Keith Docherty - May 26th 2016 Mobile First represents the next era in mobile search marketing, adapting Google’s recent 'moments' concept and giving it some context....
Content Marketing & Digital PR Organic Search (SEO) Content marketing Q&A By John Warner - May 23rd 2016 Content marketing has been around for a while now, but is only growing in importance. Our latest Q&A answers some...
Analytics Industry News Paid Search (PPC) Shopping ads to appear in mobile image searches By Chloie Brandrick - May 20th 2016 As Google introduces Shopping ads to mobile image searches, can a picture paint a thousand words for marketers? Hot on...
Content Marketing & Digital PR Organic Search (SEO) The link building challenge By Chloie Brandrick - May 18th 2016 We recently ran a Twitter poll to discover which aspect of SEO people struggled with most - and found that...