Content Marketing & Digital PR Organic Search (SEO) Content marketing Q&A By John Warner - May 23rd 2016 Content marketing has been around for a while now, but is only growing in importance. Our latest Q&A answers some...
Analytics Industry News Paid Search (PPC) Shopping ads to appear in mobile image searches By Chloie Brandrick - May 20th 2016 As Google introduces Shopping ads to mobile image searches, can a picture paint a thousand words for marketers? Hot on...
Content Marketing & Digital PR Organic Search (SEO) The link building challenge By Chloie Brandrick - May 18th 2016 We recently ran a Twitter poll to discover which aspect of SEO people struggled with most - and found that...
Analytics Paid Search (PPC) AdWords tips – building ad groups By John Warner - May 17th 2016 Ad groups can be difficult to set up properly, but if done well they can save both time and money...
Paid Search (PPC) PPC 101: Keyword strategy By Chloie Brandrick - May 12th 2016 Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...
Content Marketing & Digital PR Organic Search (SEO) Click Consult reviews the best of content marketing By John Warner - May 11th 2016 Content marketing is growing – not simply because of its efficacy, but also because its remit is ever expanding, encompassing...
Paid Search (PPC) 13 ways to target customers on the PPC buyers’ journey By Chloie Brandrick - May 9th 2016 Most of us will be familiar with the concept of the conversion funnel, which represents the journey of potential customers from...
Paid Search (PPC) Social Media Is paid social media for you? By Chloie Brandrick - May 6th 2016 Social media advertising (paid social media) can be an effective way to amplify your other inbound marketing activities - and...
Content Marketing & Digital PR A guide to hiring an agency for campaign outreach By Chloie Brandrick - May 4th 2016 Campaign outreach is a strategic marketing exercise, which involves forging relationships with influential bloggers (the ‘outreach’), capturing data, creating and...
Organic Search (SEO) Website Warfare: UX vs. SEO By Sian Webster - May 3rd 2016 User experience and search engine optimisation have long been seen as adversaries. However, when executed correctly, together and in good...
Click News Content Marketing & Digital PR Click Consult’s ‘Oxfam Unwrapped’ campaign receives high praise from PMA judges By John Warner - April 29th 2016 Though making the shortlist for the prestigious PMAs was an honour, to be singled out by the judges for such...
Social Media Social media 101: How to refresh your strategy By Chloie Brandrick - April 28th 2016 Is your social media activity packing enough punch? Help is at hand to stop your brand’s social experience from going stale...
Content Marketing & Digital PR Social Media How does social media help to improve my brand’s online visibility? By John Warner - April 25th 2016 Content & Marketing Exec Chloie Brandrick explains the importance of social media marketing in raising your business' profile... The buzz...
Benchmark Conferences Industry News Organic Search (SEO) Search beyond the keyword: AI and image recognition By James Murray - April 22nd 2016 Thinking about the future is a frustrating experience. The future mocks us, dangling the carrot of technological advancement on a long...