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  • Accelerated Mobile Pages (AMP)
  • Security and HTTPS
  • App indexing
  • Load and render speed
  • Voice optimisation
  • And more…

The mobile age is here, with more than 40% of searches now conducted on a mobile device and mobile-friendliness a far more influential ranking factor than ever before

The importance of mobile to SEO

The responsiveness of your website has never been more crucial to your organic search visibility, following Google’s decision to expand its use of mobile-friendliness as a ranking signal.

While this development has a significant impact on Google’s search results, your site’s mobile responsiveness has long impacted on your SEO performance in other ways:

Functionality – websites that are difficult to operate on mobile devices have a higher bounce rate, driving frustrated users to competitor sites: another factor Google takes into account when determining rankings.

Page load speeds – slow load times widely affect mobile users relying on 3G signals; the ‘3 seconds-or-less’ rule means users will abandon sites that don’t load quickly enough, which can again drive up your bounce rate.

You’ve spent time creating relevant, high-quality content; make sure its accessible to customers conducting hand-held searches.


Our mobile-friendly strategies

With our vast knowledge of mobile SEO, we will assess your website with a comprehensive audit to determine which mobile strategy you should adhere to and make recommendations for improvement with the overall aim of boosting your search visibility. There’s no one-size-fits-all approach to mobile SEO.

Responsive design

Recommended by Google, this approach uses CSS3 media queries to tailor how your pages are displayed to visitors depending on the device they’re using. This allows your website to respond to customer requirements automatically, avoiding redirects, which can reduce link value, or the need for a separate URL, which can cause duplication issues

A parallel mobile site

Mobile visitors are automatically redirected to a separate mobile URL, usually created as an m.subdomain. This provides an improved site experience for device users and allows the delivery of content that’s specifically tailored for mobile.

Dynamic serving

This provides the customer with a different version of your page depending on the device they’re using. Your site responds to customer needs automatically and, with no need for a separate URL, duplication issues are avoided. Again, this strategy allows the opportunity to create bespoke content for mobile users.

Request your FREE bespoke organic search (SEO) analysis from the experts in search

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