Keywords are the foundation of SEO success

The foundation of any successful SEO strategy lies in keyword research. At Click Consult we take keyword research to the next level. We go beyond just identifying high-volume keywords; we delve into the intent behind user searches. This deep understanding allows us to craft targeted strategies that attract the right audience, with high purchase intent making them prime for conversion.

Our team of experts leverage a powerful combination of global expertise, award-winning partnerships, and cutting-edge technologies to deliver comprehensive keyword research services. This ensures our clients not only rank for relevant keywords but also attract high-value traffic that drives real business results.

Why is keyword research important?

Although Google has improved in their ability to understand topics, context, and user intent, freeing our writers to express themselves with increased fluency and style cannot be overlooked from the perspective of a potential consumer.

Keyword research provides a guide of themes and topics that can communicate your importance to specific search queries to search engines and users that are looking for you. Keyword research unlocks a whole world of possibilities – far from being restrictive, keyword research can be liberating and offer a huge scope for improving content.

The same goes for optimisation and strategy – the more keywords you have in your list, the more able you are to build content strategies that capitalise on keyword themes, and optimise existing content to meet the needs of your users.

Our SEO keyword research services

Keyword performance audit

This audit uses Google Search Console and Google Analytics data to review current organic keyword and top content performance. Through this audit we’re able to identify which pages and keywords are already performing well for your brand, and highlight the opportunities available for strong converting keyword themes. This is a prerequisite for your keyword research and allows us to enhance the keyword strategy planning for your brand by enabling our experts to build on what is working, and increase the focus on more immediate opportunities.

Keyword research

Our extensive keyword research phase takes advantage of multiple industry leading tools to develop the best possible understanding of what your consumers are looking for; not just for commercial terms, but for informational queries, problems and points of interest – these are the things that will help them to make the right choices when looking for the products and services you supply, and help to build trust and the perception of subject authority.

By making sure that keyword research is thorough and bespoke, Click Consult ensures that the brands we work with are present in the places consumers are looking and unlocks a world of possible content opportunities and ways to build a trust and authority with consumers.

Keyword strategy planning document

We feel this document is vital for effective organic search; outlining a new, optimised strategy to improve performance of existing pages, our keyword strategy planning document details issues, optimisations and opportunities for creating new pages (if applicable), all of which can improve the website.

Search demand curve

Long tail keyword targeting strategy

While competing for trophy keywords is an ambition for all brands, quite often the top terms in any industry vertical are generic and lacking in purchase intent. While that doesn’t prohibit competing for such terms, we believe that it makes sense to pursue the 70% of searches that fall outside that focus.

This 70%, the long tail, contains not only more opportunity for improving overall visibility but also hyper targeted terms that are more likely to feature at the purchase level of the sales funnel. As such, and using a comprehensive keyword discovery process, we identify the best long tail keywords to achieve your ambitions and drive ROI.

A long tail keyword strategy is one designed to capture as much of this often overlooked 70% of searches while earning highly relevant traffic through competing for this ‘long tail’ of search terms.

Optimised for voice search and beyond

In addition to providing low competition, highly targeted opportunities, long tail keywords are also far more in keeping with how people search using voice activated devices. The rise of digital assistants such as Siri, Alexa and Google Assistant – and the level of investment in voice search from top tech firms – reinforce the growing importance of voice search and, consequently, of long tail and conversational searches.

What can SEO keyword research do for your business?

There are a number of potential benefits to implementing well-developed keyword research, optimisation and strategy.You can find untapped, high purchase intent searches, including a host of searches with low competition, and a higher potential for conversion. A strong SEO keyword research strategy gives you the foundation for continuous optimisation as users shift towards a more conversational type of search – enabling you to:

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Increase visibility through identifying a greater portion of industry searches

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Earn highly targeted, purchase level traffic from a larger query base

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Develop content capable of addressing conversational queries and voice queries

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Better address consumer problems, pain points and intent

Brands that have thrived with SEO keyword research

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
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Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
View Case Study
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Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
View Case Study
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Organic Search (SEO)

Bespoke organic search (SEO) and content marketing strategy helps to boost organic sessions on Google.ie by 131%.

+ 131% Organic Sessions
+ 196% Conversions
View Case Study

Organic Search (SEO)

See how our organic search campaign delivered in all areas for a leading retail and leisure brand.

+ 29% organic sessions
+ 80% keyword rankings
+ 82% clicks & bookings
View Case Study
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Click Consult's SEO team hard at work

Meet our SEO keyword research experts

Our 20 years of search and digital marketing experience has taught us a lot, but such experience is hardly necessary to see the continued importance of keywords. Our experts use only the top tools to explore the wider context of your brand and the information your consumers want to find.

Employing an extensive research method, our experts will tailor a bespoke strategy for your brand’s unique ambitions so that you can relax in the knowledge that your brand will be present where your consumers are looking.

Clarksons have been working with Click Consult to enhance our SEO strategy since January 2023. We have refined our strategies by progressing the recommendations provided by both Amy Stuart and Owen Parry and have been able to share our mutual expertise, supported by expanding our content with Greg Whittaker. We have seen excellent performance improvements and look forward to what is next.
Samantha Cottle Marketing Director

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

Chums has a clear vision of the performance we want from our PPC and SEO campaigns and Click Consult have consistently delivered this over the years.

I see Will Dixon and Charlotte Chapman, together with Peter Smith who manages our account, as part of our marketing team. They have each spent the time to understand my team personally, the wider business at Chums and our customers, all of which has been crucial to achieve the targets and growth we’ve set over the years.

I’m more than happy to recommend the team at Click
Paul Gray Marketing Director

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We currently use Click as our SEO provider and find them very proactive in working with us to drive performance.

They use KPIs to demonstrate an increase in performance and support us in what actions to take to improve our natural search.
Lucy O'Shaughnessy Commercial Director

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

Ever ready to listen to our input, Click exceeded our expectations to deliver an impressive SEO campaign. They came up with innovative suggestions we would never have thought of and their experience and enthusiasm shone through.

We have been working with Click for the past few years where they designed and built brand new websites for a few of our healthcare brands. Since launching, we have seen traffic increase up to 8000% on certain websites and we now rank very highly for keywords on Google.

If you are looking to drive more users to your website and increase your SEO rankings I would highly recommend having a chat with Click to see how they can help!
Neil Kotak Brand Manager

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our SEO services

Organic search, commonly referred to as search engine optimisation (SEO), employs a combination of creative and technical skills to improve the visibility of a website for commercially important key terms. In doing so, the aim is to increase the number of consumers exposed to a brand at vital points in the consumer journey, to increase traffic to the website and, therefore, increase consumer awareness and the number of commercial actions (purchases, downloads, contact form submissions etc).

We turn brands into leaders

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SEO Keyword Research FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is SEO keyword research?

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From start to finish, SEO keyword research is a strategy which aims to give your brand the best chance of success in search. By establishing a comprehensive list of commercial and informational keywords, brands can ensure that their brand is present in search results not just for terms important to the industry, but important to your consumers.

Once this list is established, you can then optimise your site and existing content to better reflect keyword themes and topics in addition to single trophy terms, and ensure your content is as useful and well understood as possible for and by both consumers and search engines.

Either following this, or concurrently, you can then plan how you can supplement existing content to bridge gaps and create content which offers the best possible experience for your consumers (see our user focused content service).

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