There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand
An effective digital PR strategy targets relevant websites, influencers, online communities and social media networks to spread your content – helping to widen your audience, drive up traffic and boost your backlink profile.
The advantage of digital PR is that you’re able to quantify results and track what works and what doesn’t. Our digital PR agency services include in-depth reporting that analyses the success of the campaign, in particular looking at the quantity and quality of links earned, number of brand mentions, social media performance and any impact on organic visibility.
Digital PR and SEO
PR and SEO can work closely together to build a brand’s credibility and search visibility through valuable, relevant content, which accrues quality links. Both teams (or individuals, or agencies) should share ideas and knowledge in order to build link authority for your website, improve rankings in the search results and increase brand awareness.
Why are inbound links so important?
Building legitimate inbound links, or backlinks, is an important strategy for marketing your website for two reasons:
- They can expose your brand to a relevant audience and drive referral traffic to your site.
- They can help you rank higher in the SERPs (search engine results pages), as links are a vital signal to Google about the relevance and importance of a website.
Our digital PR services help you to earn genuine, high quality backlinks by:
- Creating unique, engaging, high quality content in line with your brand’s goals and message.
- Building a genuine community which interacts with your website, your social channels and one another.
- Developing and maintaining authentic relationship with relevant influencers.
Our blogger outreach services
By nurturing our contacts in the blogging community, we create strong relationships that will ultimately develop your online visibility, relationships which are constantly monitored to ensure quality and longevity by our in-house linkTRAX technology.
This means we are able to identify relevant and authoritative influencers to approach to feature bespoke content on behalf of your brand.
Our social media outreach services
A powerful influencer marketing technique, social media outreach gets your brand’s content in front of a targeted, relevant and engaged audience by leveraging relationships with individuals who are highly socially active and influential.
Our PR outreach services
By sharing your content with editors and contributors to high-end online media publications, we can boost the exposure and reach of your brand across online channels. This also creates inbound links to your site from high authority websites, which signals to Google that your site is relevant and useful, and helps to boost your search engine visibility (SEO).
The advantage of digital PR is that you’re able to quantify results and track what works and what doesn’t. Our digital PR agency services include in-depth reporting that analyses the success of the campaign, in particular looking at the quantity and quality of links earned, number of brand mentions, social media performance and any impact on organic visibility