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If your site has been issued with a manual or algorithmic penalty by Google, it’s essential to conduct a thorough link audit, removal and recovery process to optimise your chances of ranking highly on search engine results pages again
Have you been hit by a Google penalty?
In its simplest form, a Google penalty refers to a restriction placed upon a website to prevent it from ranking highly – or in serious cases, to prevent it from ranking at all – on search engine results pages (SERPs). This usually occurs when a website has used unnatural SEO strategies in the past, which now violate Google’s quality guidelines.
Google is on an uncompromising mission to provide its users with high quality, valuable answers to their search queries; penalties help the search engine giant to ensure that spammy, irrelevant sites do not occupy the strongest positions on results pages.
You may have heard of Panda, Penguin and Hummingbird; the various iterations of these algorithms crawl websites for unnatural SEO practices such as keyword-stuffed content and irrelevant backlinks. Additionally, the team at Google continually stamp out spam by issuing manual penalties to websites that violate the rules set out in their guidelines.
Our link auditing, removal & recovery service
Over the past few years, we’ve seen a surge in enquiries from concerned site owners seeking assistance in recovering from Google-imposed penalties, most of which are for unnatural linking methods.
With a 100% success rate in recovering penalised websites, we understand the detrimental impact that Google’s manual penalties and algorithmic modifications have on your business and the amount of work required to overcome them. That’s why we have a dedicated team of link removal experts who can recover your website while you continue to focus on running your business.
Our process includes the following steps.
We gather a comprehensive list of your website’s backlinks and analyse their quality to determine are natural and which are unnatural.
We remove or disavow the backlinks identified as unnatural (a disavow file asks Google to disregard external links from certain sites when its spiders next crawl your site’s backlink profile).
Once you have a clean backlink profile, we begin building organic backlinks for your website, using natural link building methods in line with Google’s algorithms.
The link removal and recovery process involves identifying and removing the unnatural backlinks that point to your site and re-building its authority in line with Google’s quality guidelines
Our link removal & recovery infographic
This infographic put together by our creative team explains our link auditing, removal and recovery process