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Service Masthead

Organic Search (SEO).
Technical Audits

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  • On-page optimisation analysis
  • Review of your website’s content
  • Backlink profile analysis
  • Google Analytics review

Our technical and discovery audits are designed to help us fully understand, analyse and document all the information we need to know regarding your organic search campaign

The audit process

Throughout the auditing process, our team examines technical fundamentals, on-page elements and off-page essentials, allowing us to determine the likely success of any organic search activities we plan to implement.

Google Analytics audit

Our team can review the setup of your Google Analytics account to ensure you are optimising the potential of this platform. Additionally, the team can check that all data for your campaigns is as insightful as possible.

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Google Search Console audit

We can review your Search Console account, to ensure that all settings are correct and that you are optimising this platform. Our Search Console audit document contains 20 individual checks, including your website’s settings, appearance in search results, search traffic, Google indexing and crawling, your site’s security and its site messages.

Full technical audit

If you would like a full technical audit as part of your search marketing strategy, you will receive an audit document, which contains 25 site-wide checks and 14 page-specific checks. You will also receive a best practice guide, regarding all aspects of technical on-page optimisation.

Content audit

Our content audit provides constructive feedback on the quality and targeting of your content, and recommendations for content improvement. The content audit includes a best practice guide, a review of your homepage, a categories audit, analysis of your blog pages and a keyword balance check across your website.

Link profile analysis

If you have a link profile analysis as part of your strategy, we will analyse your site’s link profile to gain an understanding of its risks and opportunities going forward. We will pay particular attention to the link building techniques previously used on your site and perform a risk analysis, to identify whether a future Google penalty is likely as it’s important that your strategy is future-proof and sustainable.

Semantic mark-up audit

If you would like our organic search experts to run a semantic mark-up on your website, this will involve an audit of your site’s current semantic mark-up, where relevant and will identify opportunities where semantic mark-up on your site can be optimised. You will also receive a bespoke best-practice guide, outlining the possible uses of semantic mark-up on your site.