Search marketing is constantly evolving and so are we.
Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.
As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.
The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.
All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.
![2022-Search-and-digital-marketing-trends---Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2021/12/2022-Search-and-digital-marketing-trends-Top_Level_Landing_Page_Image_451x451-250x250.png)
Search & Digital Marketing Trends Report (2022)
eBook
2022 should be the year the world finally emerges from the pandemic - but so much is up in the air that it pays to have some help to know where to focus your efforts...
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Digital Growth Strategies – Transform Your Business
eBook
Businesses are increasingly competing for digital space and often for the same customers. That's why you need to lock down your digital strategy. Read our latest eBook and find out how...
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Online Competitor Analysis
eBook
When we found a new business or develop that business, we need to look how it fits within the existing ecosystem of brands fulfilling the same or similar niche. Find out how...
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Paid Social for Lead Generation
eBook
Ongoing analysis is the best way to guarantee performance in paid search - find out how...
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Paid Search Analysis
eBook
Ongoing analysis is the best way to guarantee performance in paid search - find out how...
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On-page Content and UX
eBook
Find out how to make your content deliver results and widen your audience.
View![How-to-Monitor-and-Detect-Invalid-Ad-Activity_Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2021/08/How-to-Monitor-and-Detect-Invalid-Ad-Activity_Top_Level_Landing_Page_Image_451x451-250x250.png)
How to Monitor and Detect Invalid Ad Activity
eBook
Find out how to monitor your invalid ad clicks and interactions in Google Ads and where else to look for ad fraud.
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5 Resources to Boost Your Social Media Performance
Boxset
Use these 5 handy resources to take control of your social media strategy and transform your performance.
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Website Optimisation for Better Conversion Rates
eBook
Use this eBook to transform your SEO performance.
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Paid Media for B2B Lead Generation
eBook
Paid media is often overlooked as a lead generation tool for B2B lead generation, but there's no reason that well executed paid media campaigns can't deliver high quality leads.
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Getting to Grips With Ad Formats Cheat Sheet
Cheat Sheet
Understanding the various types of ad formats and how they can work for your audience is one of the most important aspects of PPC
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5 Bitesize Resources to Keep You Ahead of the Algorithm
eBook
Exactly how the Google algorithm works is, at this point, unknowable - but what we do know are the elements of SEO on which Google has placed special emphasis. These five resources should help you keep ahead of the updates..
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Driving SEO Performance with Search Console Data Reports
eBook
How can brands boost their SEO performance with the help of reports generated through Google Search Console
View![Top_Level_Landing_Page_Image_[451x451] (1)](https://www.click.co.uk/wp-content/uploads/2021/04/Top_Level_Landing_Page_Image_451x451-1-1-250x250.png)
Is your digital marketing strategy working?
eBook
From Setting Objectives to Measurement and Assessment, Determining Success Starts at the Beginning of Your Strategy.
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Beyond the basics: SEO strategy in 2021
eBook
Get Beyond the Basics with our SEO strategy in 2021 Ebook
View![A-Marketer’s-Guide-To-Budgets,-Bidding-And-Conversion---Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2021/03/A-Marketer’s-Guide-To-Budgets-Bidding-And-Conversion-Top_Level_Landing_Page_Image_451x451-250x250.png)
A Marketer’s Guide to Budgets, Bidding and Conversions for Paid Media
eBook
The way Paid Media is approached in the era of automation will need to change - find out how with our bidding, budgets and conversions eBook.
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A Marketer’s Guide to Paid Search Ad Formats and Extensions
eBook
The way Paid Media is approached in the era of automation will need to change - find out how with our ad formats and extensions eBook.
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Content Marketing Metrics – Checklist
eBook
Content marketing is fast becoming the most important part of digital strategies, but how can it be made better? - Find out how to utilise date and metrics in this checklist.
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UX & Accessibility – Building Better Websites eBook
eBook
Consumers today demand a better web experience and optimising your site is vital if you want to get ahead of the competition - find out how with our UX & accessibility - building better websites eBook.
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Preparing for the Core Web Vitals Update
Cheat Sheet
It won't be felt immediately but, as with the shift to mobile, over a few years. Although that gives us a little time, it doesn't give us an excuse.
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Structured Data Demystified Cheat Sheet
Cheat Sheet
Whether you're new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving.
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Social Media – Audience Research and Targeting Guide
Guide
Connect with a larger, more engaged audience today! Find out how this guide could help you get moving in the right direction.
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Paid Search Ad Copy in 2021 Cheat Sheet
Cheat Sheet
With the right research and targeting, your ad copy can bring success. This cheat sheet aims to provide you with the knowhow and help you need to write the most engaging copy in 2021
View![Website-Content-Production-Workbook---Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2021/01/Website-Content-Production-Workbook-Top_Level_Landing_Page_Image_451x451-250x250.png)
Website Content Production for 2021 Workbook
Workbook
With the right research and targeting, your content can bring success. This workbook aims to provide you with the knowhow to do so and some tasks to complete.
View![2021-Search-and-digital-marketing-trends---Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2020/12/2021-Search-and-digital-marketing-trends-Top_Level_Landing_Page_Image_451x451-250x250.png)
Search and Digital Marketing 2021 Trends Report
Whitepaper
We've reviewed trends from 2020 to extrapolate what may be important and put together a comprehensive look at search & digital marketing for 2021!
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SEO & CRO – Turn Visitors Into Buyers Today
eBook
In 2020 SEO isn’t enough. Once you get a user to your website, you need to ensure that they convert and buy or request more information about your offering. This is where conversion rate optimisation (CRO) comes in.
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Instagram for eCommerce
eBook
Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.
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Amazon SEO & PPC – A Seasonal Guide
eBook
We’ll show you what can be achieved through Amazon PPC and SEO. There will also be a focus on the key eCommerce trading periods and seasonal sales that run every year.
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Killer Content for Increased Search Visability
eBook
Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.
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SEO Planning Workbook
eBook
At times like this, it can be difficult to know where to start in order to deliver SEO that can drive a brand forward. For that reason, we’ve put together this workbook to help identify issues, prioritise tasks and implement solutions.
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Staying Social During the Pandemic (Boxset)
Checklist
Make your social media accounts work for you and get the best performance with this checklist.
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Paid Search Planning for the Holiday Period
eBook
The holiday period is the most imprtant trading time for businesses. Here's how paid search could help yours...
View![Improving-Your-Sales-Pipeline-with-Digital-Marketing-Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2020/10/Improving-Your-Sales-Pipeline-with-Digital-Marketing-Top_Level_Landing_Page_Image_451x451-250x250.png)
Improving Your Sales Pipeline with Digital Marketing
eBook
Your brand has a sales pipeline but knowing what it is and how to develop it is tougher. Find out how!
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Advanced Technical SEO – 8 Things to do Today
eBook
Advanced SEO could be the best way to get ahead of the competition, Find out more...
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Guide to Preventing Wasted Ad Budget
eBook
Learn about getting the most from your paid advertising and limiting wasted budget.
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Social Media Auditing Checklist
Checklist
Make your social media accounts work for you and get the best performance with this checklist.
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Paid Search Auditing Checklist – Infographic
Infographic
Rescue your legacy Google Ads account, or ensure you're setting up your new one the right way, with this handy checklist.
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Search & Digital Marketing Trends for 2022 – Infographic
Infographic
The key things to pay attention to in 2022 condensed into an easy to read infographic - helping you to prepare for the year at hand.
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SEO for eCommerce – Chapters 1 & 2
eBook
Analyse, adapt and accelerate your current digital marketing strategy with these handy eBooks!
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Paid Search Auditing – Checklist
Checklist
Recover your account from years of neglect or set up your new account in the right way with this checklist.
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Localised Digital Marketing – The Untapped Opportunity
eBook
Analyse, adapt and accelerate your current digital marketing strategy with this handy eBook!
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Kickstart Your Marketing
Boxset
Analyse, adapt and accelerate your current digital marketing strategy with our handy boxset!
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How to Improve Site Speed
eBook
Site speed is a confirmed, though lesser weighted ranking factor - but its growing importance suggests we should take it very seriously.
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Google My Business 2020 Updates – The Road to Recovery
eBook
There have been a lot of ups and downs this year, making any opportunity to keep in touch with consumers extra important - and that's what the latest GMB updates were about.
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Boosting Brand exposure through Digital PR
eBook
This guide will look at some of the ways in which your brand can develop a PR strategy that works and which grabs the headlines. So what are you waiting for?
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PPC Uncovered [REMASTERED] – An Advanced Guide to Paid Search
eBook
Paid Search is one of the most important parts of the digital mix, yet also one of the most difficult to master - for that reason, our PPC Uncovered series is a must have for marketers.
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The Changing Online Consumer Landscape
Whitepaper
Agility and versatility is one of the attractive things about business online - but not many were prepared for the level of shift that 2020 would bring!
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Campaign Optimisation – Driving Success Through Paid Search
Whitepaper
Well, whilst the basics of PPC are easy to understand, the secret to success is in the way you optimise your campaigns and the changes you make in order to get the best from your ads and your paid search.
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A Beginner’s Guide to Data-Driven SEO
eBook
Let data drive your SEO strategies with the help of our beginner's guide
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Page Experience: The Hidden Ranking Factor
eBook
Ensure that potential customer get the best possible experience from your site and gain more conversions
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Content Marketing and Paid Media – A Uniformed Strategy
eBook Download
Find balance in your search marketing strategy by considering elements such as content marketing and paid media
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Marketer’s Guide to Influencer Marketing
eBook Download
Reach a whole different audience with this guide to influencer marketing
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The Social Media Quadrilogy
Boxset
Our four top performing social media guides - find out what’s making everyone click download
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How to Optimise your Category and Product Pages for Conversion
eBook Double Download
A dynamic duo of free resources to inspire and guide your conversion strategy: 'Category and Product Pages that Convert' and 'A Simple Guide to Conversion Rate Optimisation (CRO)'
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Paid Media Retargeting Masterclass
Cheat Sheet Download
What is remarketing? How does it work? If you've ever found yourself asking these questions, this cheat sheet is for you.
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Content Marketing, SEO and Building Your Brand
eBook Download
There is a false choice often made by marketers between content marketing and SEO – it doesn’t have to happen
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Amazon SEO & PPC Optimisation
eBook
Find out why both an organic (SEO) and paid (PPC) strategy is vital to grow your eCommerce sales - and how to implement them on Amazon
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Technical On-page SEO Checklist
Checklist
Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)
View![A-Complete-Guide-to-Digital-B2B-Lead-Generation-Top_Level_Landing_Page_Image_[451x451] (1)](https://www.click.co.uk/wp-content/uploads/2020/04/A-Complete-Guide-to-Digital-B2B-Lead-Generation-Top_Level_Landing_Page_Image_451x451-1-250x250.png)
A Complete Guide to Digital B2B Lead Generation
eBook
Target core B2B decision-makers with tailored digital lead gen campaigns - including SEO, paid media, content marketing, social media and email marketing: step-by-step
View![Paid-Media-Tips-for-the-Pandemic_Top_Level_Landing_Page_Image_[451x451]](https://www.click.co.uk/wp-content/uploads/2020/04/Paid-Media-Tips-for-the-Pandemic_Top_Level_Landing_Page_Image_451x451-250x250.png)
Paid Media Tips for the Pandemic
eBook
The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one
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8 Actionable SEO Strategies to Implement Today!
eBook
The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one
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Business Survival Boxset
Boxset
The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.
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SEO for eCommerce – Chapter 1: Keyword Research
eBook
The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one
View
A Marketer’s Guide to Pinterest
eBook
Optimise your Pinterest content and strategy for visual discoverability and performance
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A Simple Guide to Conversion Rate Optimisation (CRO)
eBook
Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook
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How to Write SEO Content Cheat Sheet
Cheat Sheet
The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.
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Your Money or Your Life (YMYL) Content Boxset
Boxset
The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.
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Paid Social Workbook
Workbook
This workbook will look at how you can build your paid social strategy and the factors to consider.
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5 threats to your PPC campaign
Cheat Sheet
Don't let these mistakes threaten your paid search success - our eBook will help you to turn the biggest threats into opportunities
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A Simple Guide to Paid Search (PPC)
eBook
A jargon-busting introduction to how paid search (PPC) can help you to achieve your business goals and how to use it effectively
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Data Science and SEO Boxset – Chapters 1 & 2
eBook
These eBooks look at the importance of identifying your audience and then some of the practical tips you can implement to ensure that your marketing is as effective as possible.
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Mobile-First Indexing Guide 2020
eBook
The ever growing importance of mobile and related optimisation techniques means more attention should be given to the mobile experience and mobile search regardless of your industry.
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12 Habits of Effective Social Media Marketers in 2020 – Part 2
eBook
In Part 2 of our a three-part, guide, we cover how influencer marketing and social media platforms are becoming more intimate, as well as the need to re-evaluate the way we measure success
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12 Habits of Effective Social Media Marketers in 2020 – Part 1
eBook
We begin with a practical guide to social selling, TikTok and the resurgence of Pinterest
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Search Marketing Strategy Planning for 2020
eBook
Strategy planning can be time intensive, but the harder you work on your strategy, the less ad hoc planning you'll need to do throughout the year.
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SEO in 2020: 7 things you need to know
eBook
Make sure you're ready to face the key trends and game changers ahead with this eBook, detailing the top 7 ways to get ahead of the game
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A Simple Guide to Organic Search (SEO)
eBook
An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs
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Data Science and SEO
eBook
To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find
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How to Grow your Facebook Audience
eBook
How to work with - rather than game - Facebook's algorithm to produce content that delights your audience and gets more eyes on your page
View
Retargeting Strategies to Maximise Conversions Cheat Sheet
Cheat Sheet
How to show super-focused ads to high intent customers, increase conversions & lower CPC
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Local Paid Media Strategy
eBook
When it comes to paid media (PPC) one of the most important considerations is to think about the type of customer you are targeting and where you want your ads to be placed - but what happens when you need to drill down further and only run ads on a local level.
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Creating Quality Content For YMYL Queries
eBook
YMYL sites have been among the worst hit by updates over the last couple of years, but with Google's advice to 'create quality content' relatively unhelpful, we decided to provide a little depth.
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Conversion Rate Optimisation Workbook
Workbook
Conversion Rate Optimisation (CRO) can be the difference between profit and loss, helping you to improve your sales and ROI - find out how to do it
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PPC Bidding Strategies Cheat Sheet
Cheat Sheet
Tips and hints on how to make the most of your budget and boost your ROI
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Paid Search Targeting
eBook
This eBook will look at exactly that and will cover the most important aspects of formulating a Paid Search strategy and implementing it to get the best returns from your investment.
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Simplifying Data & Analytics Boxset
Boxset
To succeed in search and digital marketing, it's vital that that you know how to identify, measure and analyse the your data - and take action on the insights you find
View The Social Media Marketing Anthology
Boxset
A cornucopia of essential resources for the savvy social media marketer
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A Simple Guide to Digital PR Campaigns for Organic Search (SEO)
eBook
What digital PR campaigns should look to do, to target and achieve in order to have the best impact on SEO.
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LinkedIn Groups – A Marketer’s Checklist
Checklist
How to infiltrate LinkedIn Groups to gain industry insights, and establish yourself and your brand
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Link Building Through Content Marketing
eBook
What is content marketing and how can you use it to boost your website's success?
View
Get the Most From Your Facebook Data
Cheat Sheet
There's a lot to learn about Facebook Insights, so why not get your hands on our one-stop guide?
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Search & Digital Marketing Trends (Q2)
eBook
It's easy in business to fall behind for no other reason than your complete focus on your own brand - but to beat the competition, we have to always have our eyes open.
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Getting Started with Twitter Ads
eBook
Social media advertising, while not exactly new, is still an underrepresented part of most brands ad-spend - here's how to get started with Twitter Ads.
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SM & CM – A Match Made in Heaven
eBook
It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.
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Keyword research – Integrated search strategy PPC and SEO
eBook
It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.
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B2B Content Marketing Boxset
Boxset
Use content marketing, influencer outreach and social amplification to differentiate your B2B brand, improve your search engine ranking and make stronger connections
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Why Your Organic Sessions Might Be Down (And What You Can Do About It)
eBook
Noticing a sudden or trending decline in that traffic can be scary - but not if we can spot it and fix it.
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The Secrets of Successful PPC Landing Pages
eBook
Your paid search (PPC) ads are getting people to click and tap, sending decent traffic to your website - great! But your conversion rate - not so great. What are you going to do about it?
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Beyond {{FIRST NAME}} – The New Age of Digital Personalisation
eBook
Consumers, when asked, will often express the contrary desires to have more data privacy, but also for increased personalisation of their interactions with brands - but we can do both
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Technical SEO and Web Development – A Uniformed Strategy
eBook
As a business you need to make sure that you are getting the very best from your online presence and the best way to do this is to think of web design and technical SEO as a partnership.
View Amazon Prime Day Boxset
Boxset
If you're an online retailer, Amazon is a force you can't ignore - especially during its annual Prime Day event!
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Getting Started with Google My Business
eBook
Google My Business is an underused free platform for brands of all sizes - use it and use it right with our helpful guide.
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Learn From Your Competitors’ Link Building Success: The Workbook
eBook
Supercharge your backlink strategy by learning what's working for your rivals
View SEO Primer Boxset
eBook
Whether you're starting out in business, or in SEO, this boxset covers all the bases. So download these actionable resources - and take the first step!
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A Marketer’s Guide to LinkedIn Advertising
eBook
It's the world's largest B2B networking platform - make the most of it with super-simple, hyper-targeted ads
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A Marketer’s Guide to Instagram
eBook
It's the world's fastest growing social network - find out how to use it and why you should
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Magento 2 Migration Survival Guide
eBook
Magento is withdrawing support in June of 2020 - now's the time to stop thinking about and start your migration to Magento 2.
View Better User Experience = More Satisfied Users = More Sales
eBook
A collection of resources to help you improve the user experience of your site - because the better your site's UX, the better your revenue will be.
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Search and Digital Marketing Trends Report (Q4 2018 – Q1 2019)
Whitepaper
A review and analysis of the marketing industry trends from Q4 of 2018 and Q1 of 2019 - designed to help you make the right choices with your marketing budget based on the actual lay of the land.
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Social Media ROI Workbook
eBook
Get a clearer picture of how social media impacts your business and why it's worth the investment
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Optimising your brand for Google’s Knowledge Graph
eBook
There are plenty of things presently underutilised when it comes to quick wins for branded search – but the Knowledge Graph is one of the more surprising.
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Enhancing Your Paid Search Performance (Identify, Optimise, Rectify)
eBook
Making sure your paid search (PPC) strategy evolves is a must if you are to stay ahead of the competition. Find out more in this handy eBook.
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Success with Facebook Groups Workbook
eBook
How to engage and collaborate with super-segmented audiences using Facebook groups
View Paid Search (PPC) Boxset
Boxset
Featuring a mix of our most popular recent eBooks on paid search all in one place - perfect material whether you're starting out or looking to improve your skills.
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Amazon SEO
eBook
Amazon has been redefining how we shop online since 1996 - and the changes have not stopped coming, with Amazon's share of shopping searches now at 54%, when even Nike are selling through Amazon, you know it makes sense.
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PPC Troubleshooting
eBook
You guide to identifying what’s holding back your paid search campaign - and spotting new opportunities
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Dominating First-Page Real Estate for Brand Search
eBook
Why controlling searches for your brand is crucial for controlling your online reputation, traffic quality and conversions - and how to do it
View
A Simple Guide to Programmatic Advertising
eBook
Why controlling searches for your brand is crucial for controlling your online reputation, traffic quality and conversions - and how to do it
View
Online User Experience (UX) Cheat Sheet
Cheat Sheet
You've been waiting for this moment for twelve months - there are things you know need to be done, but you just haven't had the budget. Now's your time to shine - but don't forget these digital trends you'll need to address
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A Marketer’s Guide to LinkedIn
eBook
Social marketers need to roll with the changes - here's how to make your voice heard & your brand stand out on the world's biggest professional networking platform
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Voice Search Survival Guide
eBook
With the content surrounding the voice search phenomenon now reaching ear-splitting levels, we thought the time was right to offer some rational advice on voice search.
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The Keyword Research Workbook
eBook
Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started
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UX & Digital Data – Identifying Consumer Touchpoints
eBook
Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started
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Multichannel Paid Media Strategy eBook
eBook
Businesses need to be ready to adapt to any market at any time. This multichannel paid media strategy eBook offers practical advice and tips.
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Surprising SEO Insights from the Top FMCG Brands
eBook
Search has been changing for the more than 15 years Click Consult has been operating - but the changes are now coming thick and fast, so its more important than ever to keep up to date with industry best practices.
View
A Marketer’s Guide to Amazon Advertising
eBook
Get your ad in front of 310 million customers with high purchase intent with Amazon's Sponsored Products
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Optimising for Location-Based Search
eBook
Searchers are increasingly in the here and now - with 'near me' and 'open now' searches growing fast - are you prepared for the next shift in local SEO?
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Understanding Twitter Analytics
eBook
Twitter is a powerful tool for businesses and getting behind the data can give you the best chance at understanding both performance and your audience.
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Data Series Chapter 2 – Audience Profiling
Whitepaper
If you want to get ahead, and stay ahead of the competition, then it is vital that you use data to identify your audience and to fill in any gaps that may arise. Audience profiling allows you to target your content better, nurture potential leads and stay engaged with existing customers.
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Is Your Social Media Driving Engagement and Conversions?
Cheat Sheet
Get a clear picture of how social media impacts your business and why it's worth the investment
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Understanding Google’s Quality Rater Guidelines
eBook
Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for
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Building & Managing Social Media Communities
eBook
How to create a loyal fanbase who will be ambassadors for your brand and help to communicate your brand messages authentically
View
Data Series Chapter 1 – Metrics
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you look the data you are presented with and that you are able to plan your future strategy accordingly.
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A Beginner’s Guide to Video Marketing
eBook
Video offers you a unique opportunity to connect with your audience and bring your brand to live in a memorable, shareable way
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Marketing Attribution – What’s Driving Sales?
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your sales and conversions are coming from so that you are able to plan your future strategy accordingly.
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SEO Health Check
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your current SEO performance so that you are able to plan your future strategy accordingly.
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How to Prove the Value of Your Social Media Strategy
eBook
Get a clearer picture of how social media impacts your business and why it's worth the investment
View
The Power of Digital Analytics
eBook
Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics
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SEO Strategy Planning for a New Website Build or Redesign
eBook
Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!
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How to do a PPC Health Check
eBook
A detailed guide to carrying out a full audit of your Google Ads account to improve Quality Score, bring down CPC and increase profit
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Creativity and SEO Content Creation
eBook
While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.
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Understanding Position Zero
eBook
As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero
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Building Your Business with SEO Tools
eBook
Find out how to grow your business online with these handy SEO tools
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Google Display Ad Sizes Cheat Sheet
Cheat Sheet
Display advertising offers great control over your image, message and design to create striking ads - but you need clear, crisp images to have a real impact
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Content Marketing or SEO? You Don’t Have to Choose!
eBook
The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.
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Step-By-Step Conversion Rate Optimisation (CRO)
eBook
A roadmap to guide you through the steps you need to take for a successful CRO project that will improve your website's ROI, now and in the future
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A guide to conversational search and query variants
eBook
As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants
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A Social Media Marketer’s Guide to Native Analytics
eBook
A review of the native analytics functions within four top social channels used by marketers: Twitter, Facebook, LinkedIn and YouTube
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Search Queries and User Intent
eBook
One of the most difficult things about producing online content for a brand is determining its purpose; by determining user intent, however, we can ensure we have that purpose.
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SEO Content Gap Analysis
eBook
When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.
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Link Auditing, Removal and Recovery Boxset
Boxset
You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process
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PPC Uncovered – Advanced Guide to Paid Search (PPC) Analytics and Measurability
eBook
Paid Search (PPC) is a branch of marketing that has a lot of data at its fingertips - but the real skill is making the most of it
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Step-by-Step SEO
eBook
Four steps to optimising your site for organic search (SEO) and user experience
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A Guide to Converting Visitors Into Customers
eBook
It's great when people click on your site. But if they don't convert while they're there, you're probably letting profits slip through your fingers
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A Simple Guide to Mobile Commerce
eBook
Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions
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PPC Uncovered – Advanced Guide to Paid Search (PPC) Creativity
eBook
Paid Search (PPC) is as close as search marketing gets to mathematics - but that doesn't mean you don't need creativity!
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Outsmarting Your Online Competitors
eBook
The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition
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A Beginner’s Guide to Structured Data and Schema Markup
eBook
While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!
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Social Media and SEO – An Integrated Strategy
eBook
Four ways to enhance your brand's visibility, credibility and influence by integrating social media into your SEO strategy
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Social Media Measurement – Maximising Results
eBook
How to use Google Analytics' social reports to get a clearer picture of how social media impacts your business and why it's worth the investment
View![PPC-Uncovered-1-250x250-[Tech,-Tools-and-Data]](https://www.click.co.uk/wp-content/uploads/2018/04/PPC-Uncovered-1-250x250-Tech-Tools-and-Data.png)
PPC Uncovered – Advanced Guide to Paid Search (PPC) Tech, Tools and Data
eBook
Paid Search (PPC) platforms have been growing and enhancing their offerings for more than a decade, it can be quite confusing. With Click Consult's help, that need not be the case.
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YouTube SEO – How to Optimise for YouTube Search
eBook
How to make an impact on the world's second biggest search engine
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A Beginner’s Guide to Google Shopping Campaigns
eBook
Google Shopping Campaigns are an absolute must for any retailer operating online. If you're not using them - or using them well, now's the time to start.
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The Posting Playbook
eBook
Is your social media activity packing enough punch? Here's how to create engaging content for social media that delivers results
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Analytics and Content Marketing – What to Look For and Where
eBook
Businesses need to be able to understand the impact of their content, how it is performing and in which channels. It also needs to show a monetary value for having it in situ and give detailed analysis for potential areas that are being missed.
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A Marketer’s Guide to Keyword Research for SEO
eBook
Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.
View Checklist Boxset
eBook
Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists
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Paid Search: Where Are Your Conversions Coming From?
eBook
Take your conversion insights beyond the flawed 'last click' attribution model, and find out which ads have the greatest impact
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PPC Uncovered – An Advanced Guide to Paid Search (PPC) Strategy
eBook
It's not all spreadsheets and calculations - PPC requires all the creativity and planning of strategy necessary to all of digital marketing
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SEO: The Secrets of Your Competitors’ Backlink Success
eBook
A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy
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Streamlining Your Social Media Strategy
eBook
The way you portray your brand on social should be taken seriously as a key part of your marketing strategy if you want to engage and influence
View![Top_Level_Landing_Page_Image_[250x250]](https://www.click.co.uk/wp-content/uploads/2017/03/Top_Level_Landing_Page_Image_250x250.png)
SEO Uncovered: An Advanced Guide to Organic Search
eBook
The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.
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Mobile SEO Cheat Sheet
Cheat Sheet
Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.
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eCommerce & Search – Emerging Trends & Opportunities
Whitepaper
Optimise your search marketing strategy to encourage shoppers to spend their money on your website, rather than your competitors'
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SEO Optimisation – Scalability for Large Websites
eBook
If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.
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A Beginner’s Guide to Social Outreach
Beginner's Guide
Social outreach is about more than just amplification, it's about building relationships that will have lasting benefits for your brand. Find out how to do it.
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Compelling PPC – How to Create Ads That Convert
eBook
With search marketing becoming increasingly competitive, we look at how to stand out from the crowd and make sure your ads convert.
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A Marketer’s Guide to YouTube
eBook
Wondering whether to use YouTube as part of your marketing strategy, or tips as to how to make the most of it? This guide has all you need
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Five Pillars of Mobile Marketing
eBook
Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.
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Personalising Search Marketing
The Drum Supplement 2016
Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels
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A Beginner’s Guide to Landing Page Optimisation
eBook
Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)
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Understanding Your Digital Audience
eBook
The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy
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Traffic Drop Troubleshooter
Troubleshooter
Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.
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5 Pillars of Outreach
eBook
Leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links
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Competitor Benchmarking for SEO
eBook
Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further
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Beginner’s Guide to Ad Rank
eBook
Find out how you can improve your AdWords performance and better your Ad Rank, and use best practice to help your ads get the return they deserve.
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A Marketer’s Guide to Twitter
eBook
69% of customers say they're likely to buy from a brand they follow on Twitter - here's how to grow your business on the platform
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Success With Social Sharing
eBook
The power of sharing is what sets social media apart from other marketing channels - this eBook's packed with tips for success
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Google’s URL Builder
eBook
Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.
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The Science Behind Content Marketing
eBook
Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.
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Paid Social – What Are The Options?
eBook
Exploring the paid opportunities to place your content in front of the audience that matters to you on social media
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A Beginner’s Guide To Programmatic Advertising and RTB
Beginner's Guide
A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.
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A Marketer’s Guide to Facebook
eBook
Consider Facebook the wrong platform for your brand? Never considered it, or lately lost your reach? Find out how to make the most of Facebook with this Click Consult eBook.
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Why Search Marketing is Marketing
eBook
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.
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Conversion Rate Optimisation (CRO) Glossary
Glossary
Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs
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5 Pillars of eCommerce
eBook
Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site
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Developing A Paid Search Keyword Strategy
eBook
Keyword research is possibly one of the most vital aspects of paid search, find out all you need to know to get the best results.
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Social Media Toolkit
Toolkit
Want to improve your social media performance? Try our social media toolkit and take your knowledge and performance to the next level
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PPC Buyer’s Journey
eBook
Have you ever wondered what constitutes the PPC buyers journey? From awareness to purchase, there are many potential ways a brand can influence that journey to make it lead to a conversion.
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![This month in search & digital marketing [January 2022]](https://www.click.co.uk/wp-content/uploads/2017/05/This-week-in-search-marketing-19-5-17-250x250.png)
