Search marketing is constantly evolving and so are we.
Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.
As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.
The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.
All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.
Understanding Google’s Quality Rater Guidelines
eBook
Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for
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Building & Managing Social Media Communities
eBook
How to create a loyal fanbase who will be ambassadors for your brand and help to communicate your brand messages authentically
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PPC in 2019: 10 Things You Need to Know
eBook
Today’s online advertisers have more to prove than ever and, as a paid search marketer, it's up to you to keep your skills sharp for success
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Data Series Chapter 1 – Metrics
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you look the data you are presented with and that you are able to plan your future strategy accordingly.
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A Beginner’s Guide to Video Marketing
eBook
Video offers you a unique opportunity to connect with your audience and bring your brand to live in a memorable, shareable way
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Marketing Attribution – What’s Driving Sales?
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your sales and conversions are coming from so that you are able to plan your future strategy accordingly.
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SEO Health Check
eBook
If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your current SEO performance so that you are able to plan your future strategy accordingly.
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SEO in 2019: 11 Things You Need to Know
eBook
Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the top 11 ways to get ahead of the game
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Five Last Minute Festive Tips for Retailers
eBook
You don’t need flying reindeer or hundreds of elves to be successful this festive season. Make sure your seasonal marketing strategy sparkles
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A Beginner’s Guide to Data Studio
eBook
The days of providing a box of numbers and calling it a report are, well, numbered – we’re well and truly in the age of data visualisation, and this eBook will show you how to begin
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The Power of Digital Analytics
eBook
Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics
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SEO Strategy Planning for a New Website Build or Redesign
eBook
Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!
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How to do a PPC Health Check
eBook
A detailed guide to carrying out a full audit of your Google Ads account to improve Quality Score, bring down CPC and increase profit
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Creativity and SEO Content Creation
eBook
While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.
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Understanding Position Zero
eBook
As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero
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Building Your Business with SEO Tools
eBook
Find out how to grow your business online with these handy SEO tools
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Google Display Ad Sizes Cheat Sheet
Cheat Sheet
Display advertising offers great control over your image, message and design to create striking ads - but you need clear, crisp images to have a real impact
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Step-By-Step Conversion Rate Optimisation (CRO)
eBook
A roadmap to guide you through the steps you need to take for a successful CRO project that will improve your website's ROI, now and in the future
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PPC Uncovered – An Advanced Guide to Paid Search (PPC)
eBook
Paid Search is one of the most important parts of the digital mix, yet also one of the most difficult to master - for that reason, our PPC Uncovered series is a must have for marketers.
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Content Marketing or SEO? You Don’t Have to Choose!
eBook
The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.
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A guide to conversational search and query variants
eBook
As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants
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A Social Media Marketer’s Guide to Native Analytics
eBook
A review of the native analytics functions within four top social channels used by marketers: Twitter, Facebook, LinkedIn and YouTube
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Search Queries and User Intent
eBook
One of the more often overlooked Google tools by newcomers to search marketing, Search Console offers many insights - not least the search query report
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SEO Content Gap Analysis
eBook
When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.
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Link Auditing, Removal and Recovery Boxset
Boxset
You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process
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PPC Uncovered – Advanced Guide to Paid Search (PPC) Analytics and Measurability
eBook
Paid Search (PPC) is a branch of marketing that has a lot of data at its fingertips - but the real skill is making the most of it
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Step-by-Step SEO
eBook
Four steps to optimising your site for organic search (SEO) and user experience
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A Guide to Converting Visitors Into Customers
eBook
It's great when people click on your site. But if they don't convert while they're there, you're probably letting profits slip through your fingers
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A Simple Guide to Mobile Commerce
eBook
Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions
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PPC Uncovered – Advanced Guide to Paid Search (PPC) Creativity
eBook
Paid Search (PPC) is as close as search marketing gets to mathematics - but that doesn't mean you don't need creativity!
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Outsmarting Your Online Competitors
eBook
The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition
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A Beginner’s Guide to Structured Data and Schema Markup
eBook
While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!
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Social Media and SEO – An Integrated Strategy
eBook
Four ways to enhance your brand's visibility, credibility and influence by integrating social media into your SEO strategy
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Using Google Search Console to inform your search strategy
eBook
When it comes to making the most of your online presence and appearing for the correct key terms and to the correct audience there are numerous tools that you can use to inform your strategy. One of the most popular is Google Search Console (GSC).
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Social Media Measurement – Maximising Results
eBook
How to use Google Analytics' social reports to get a clearer picture of how social media impacts your business and why it's worth the investment
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Make well, audit well, rank well – how to produce and audit your content to maximise SEO performance
eBook
There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.
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SEO Strategy – Maximising Results Through Content Marketing and Digital PR
eBook
There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.
View![PPC-Uncovered-1-250x250-[Tech,-Tools-and-Data]](https://www.click.co.uk/wp-content/uploads/2018/04/PPC-Uncovered-1-250x250-Tech-Tools-and-Data.png)
PPC Uncovered – Advanced Guide to Paid Search (PPC) Tech, Tools and Data
eBook
Paid Search (PPC) platforms have been growing and enhancing their offerings for more than a decade, it can be quite confusing. With Click Consult's help, that need not be the case.
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YouTube SEO – How to Optimise for YouTube Search
eBook
How to make an impact on the world's second biggest search engine
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A Beginner’s Guide to Google Shopping Campaigns
eBook
Google Shopping Campaigns are an absolute must for any retailer operating online. If you're not using them - or using them well, now's the time to start.
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The Posting Playbook
eBook
Is your social media activity packing enough punch? Here's how to create engaging content for social media that delivers results
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The Power of Personalisation
eBook
As humans we all like to be loved. We want things that are personal to us and in online marketing, brands are scrambling to make sure that their content is not only unique but personal.
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A Simple Guide to Bing Ads
eBook
AdWords may well be the advertising platform of choice, but as Bing has approximately a 5% market share, can you really afford to miss out on their audience?
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The Social Media Quadrilogy
Boxset
Our four top performing social media guides - find out what’s making everyone click download
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The Science Behind Link Building
eBook
While it's possible to debate the importance of virtually any other ranking factor, what has been found time and again is that links are the most important of all - don't leave your link profile to chance.
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Analytics and Content Marketing – What to Look For and Where
eBook
Businesses need to be able to understand the impact of their content, how it is performing and in which channels. It also needs to show a monetary value for having it in situ and give detailed analysis for potential areas that are being missed.
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A Marketer’s Guide to Keyword Research for SEO
eBook
Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.
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300 Characters and Beyond
Whitepaper
Who's taking advantage of Google's new meta length and what does it mean for your own organic search (SEO) strategy?
View Making the Move to Mobile Boxset
eBook
You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.
View Checklist Boxset
eBook
Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists
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Paid Search: Where Are Your Conversions Coming From?
eBook
Take your conversion insights beyond the flawed 'last click' attribution model, and find out which ads have the greatest impact
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Surviving the Mobile First Index
eBook
You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.
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PPC Uncovered – An Advanced Guide to Paid Search (PPC) Strategy
eBook
It's not all spreadsheets and calculations - PPC requires all the creativity and planning of strategy necessary to all of digital marketing
View Content Marketing Boxset Series 2
Boxset
The smarter you are with your content and campaigns, the better the results. We follow on from our first content marketing boxset and bring you a host of new resources.
View Google Algorithm Boxset
Boxset
We’re experts in search. Simple. Yet we want you to be too. Our boxset offers you all that you need to know about Google’s main algorithm changes to date.
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HTTPS Website Migration eBook
eBook
One of the most common questions that we get here at Click Consult surrounds security and the migration of websites from HTTP to HTTPS. Here we look at how to make the switch.
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Earned Media Marketing Cheat Sheet
Cheat Sheet
Earned media takes many forms (traditional PR, blogger outreach, influencer marketing) - but what is it really and how can you succeed?
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SEO: The Secrets of Your Competitors’ Backlink Success
eBook
A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy
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Revolutionise Your Paid Search Performance
eBook
By following these 5 simple steps, you can reinvigorate, reenergise and revolutionise your paid search performance.
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Beginner’s Guide To SEO & Digital PR
eBook
Self-publication and promotion are becoming increasingly more important for businesses. If you’re not shouting about your brand, products and services then who is?
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Last minute tips for Black Friday
eBook
Black Friday is undoubtedly big business, with searches for 'Black Friday Deals' approaching 1.5 million a year. Are you prepared?
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Streamlining Your Social Media Strategy
eBook
The way you portray your brand on social should be taken seriously as a key part of your marketing strategy if you want to engage and influence
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Display advertising cheat sheet
Cheat Sheet
The majority of most PPC budgets are going to display ahead of search – meaning you could be ceding ground to competitors without a fight
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Five Pillars of Online Success This Christmas Five Last Minute Festive Tips for Retailers
eBook
You don’t need flying reindeer or hundreds of elves to be successful this festive season. Make sure your seasonal marketing strategy sparkles
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Geotargeting and SEO – How to Succeed in Local Search
eBook
For SMEs, local search has always been important, but as things progress it will become increasingly important for brands of all sizes and across industries
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Technical On-page SEO Checklist
Checklist
Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)
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A Simple Guide To Writing Web Content For SEO
eBook
Content is king and as such it is vital that you are producing the kind of pieces that will help you in your quest to hit the top positions in SERPs
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Beginner’s Guide to Improving Quality Score
eBook
Quality score may only be a facet of your Ad Rank, but it's one which has enormous impact on UX and, therefore, the bottom line.
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Influencer Marketing Cheat Sheet
Cheat Sheet
The secrets to successful collaboration with online influencers - gain genuine engagement and earn ethical backlinks
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What You Need to Know About Recent Changes to LinkedIn
eBook
Users have passionate reactions to LinkedIn's makeover - what do they mean for you and your business? Here's what you need to know...
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Advanced Guide to Organic Search – Analytics & Measurability
eBook
While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability
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5 Ways to Target Your Content Better
eBook
Want to see real success with content marketing? Stop focusing on content creation and aim for better targeting instead
View Content Marketing Boxset
Boxset
The smarter you are with your content and campaigns, the better the results - the secrets behind a killer content marketing strategy
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Search Experience Optimisation
eBook
The new SEO? Why success on the SERPs depends on providing your audience with the right content at the right time
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Beginner’s Guide to Google Tag Manager
eBook
Want to save time, improve user experience (UX) and reduce reliance on web developers? Find out how with this beginner's guide to Google Tag Manager...
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Advanced Guide to Organic Search – Relationships
eBook
Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...
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Making a Business Case for Search Marketing
eBook
6 common objections and how to respond. Every year we're asked the same things - as budgets are allocated - how can a marketing department justify the necessity of search. Here's how...
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Understanding Semantic SEO
eBook
This eBook looks at one of the most important topics in search marketing and one of the factors that could increase performance in a rapidly evolving marketplace – semantic SEO.
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Conversion Rate Optimisation (CRO) Checklist
As part of our ongoing commitment to the search marketing industry we have compiled this handy checklist to guide you through the process of optimising your website
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International SEO – Reaching a Global Audience
eBook
The internet is truly global and as such so is the audience. So how can businesses utilise this global appeal and how can they reach beyond their original customers?
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Web Analytics: How to Drive Online Commercial Success
eBook
Analytics and data are some of the most important tools for businesses to monitor and improve their performance. Find out how your online commercial success can benefit from them with this comprehensive eBook.
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SEO Uncovered: An Advanced Guide to Organic Search
eBook
The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.
View Advanced Guide to Organic Search – Creative
eBook
Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. Find out how to overcome barriers to creativity in the third installment of SEO Uncovered.
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Mobile SEO Cheat Sheet
Cheat Sheet
Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.
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eCommerce & Search – Emerging Trends & Opportunities
Whitepaper
Optimise your search marketing strategy to encourage shoppers to spend their money on your website, rather than your competitors'
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Advanced Guide to Organic Search – Technical On-Page SEO
eBook
In our quest to help your brand conquer the SERPs, we're lifting the lid on how to ensure you're 'technically correct' with this advanced guide to technical SEO.
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SEO Optimisation – Scalability for Large Websites
eBook
If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.
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Advanced Guide to Organic Search – Strategy
eBook
In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy
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A Beginner’s Guide to Social Outreach
Beginner's Guide
Social outreach is about more than just amplification, it's about building relationships that will have lasting benefits for your brand. Find out how to do it.
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Compelling PPC – How to Create Ads That Convert
eBook
With search marketing becoming increasingly competitive, we look at how to stand out from the crowd and make sure your ads convert.
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A Marketer’s Guide to YouTube
eBook
Wondering whether to use YouTube as part of your marketing strategy, or tips as to how to make the most of it? This guide has all you need
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Five Pillars of Mobile Marketing
eBook
Mobile marketing is not just the future of search marketing, it's also the present. If you're not optimising your online strategy for mobile devices, then you need to start - and soon.
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Personalising Search Marketing
The Drum Supplement 2016
Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels
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A Beginner’s Guide to Landing Page Optimisation
eBook
Landing pages should be an important part of your digital strategy; they impact both on the bottom line and on user experience (UX)
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Understanding Your Digital Audience
eBook
The complexity of today's customer journey means understanding your audience is vital to a successful search marketing strategy
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Traffic Drop Troubleshooter
Troubleshooter
Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.
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A Marketer’s Guide to LinkedIn
eBook
How to make your voice heard, and your brand stand out, on the world's biggest professional networking platform
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5 Pillars of Outreach
eBook
Leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links
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Competitor Benchmarking for SEO
eBook
Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further
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Beginner’s Guide to Ad Rank
eBook
Find out how you can improve your AdWords performance and better your Ad Rank, and use best practice to help your ads get the return they deserve.
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A Marketer’s Guide to Twitter
eBook
69% of customers say they're likely to buy from a brand they follow on Twitter - here's how to grow your business on the platform
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Success With Social Sharing
eBook
The power of sharing is what sets social media apart from other marketing channels - this eBook's packed with tips for success
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Google’s URL Builder
eBook
Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.
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The Science Behind Content Marketing
eBook
Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.
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Paid Social – What Are The Options?
eBook
Exploring the paid opportunities to place your content in front of the audience that matters to you on social media
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A Beginner’s Guide To Programmatic Advertising and RTB
Beginner's Guide
A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.
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A Marketer’s Guide to Facebook
eBook
Consider Facebook the wrong platform for your brand? Never considered it, or lately lost your reach? Find out how to make the most of Facebook with this Click Consult eBook.
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Why Search Marketing is Marketing
eBook
Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.
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5 Pillars of eCommerce
eBook
Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site
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Conversion Rate Optimisation (CRO) Glossary
Glossary
Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs
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Developing A Paid Search Keyword Strategy
eBook
Keyword research is possibly one of the most vital aspects of paid search, find out all you need to know to get the best results.
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Social Media Toolkit
Toolkit
Want to improve your social media performance? Try our social media toolkit and take your knowledge and performance to the next level
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PPC Buyer’s Journey
eBook
Have you ever wondered what constitutes the PPC buyers journey? From awareness to purchase, there are many potential ways a brand can influence that journey to make it lead to a conversion.
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PPC Toolkit
Toolkit
Download our PPC toolkit to help take your knowledge of paid search to the next level
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A Simple Guide to Conversion Rate Optimisation (CRO)
eBook
Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook
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PPC Glossary
Glossary
Whether you're new to PPC or have a wealth of experience, you'll find all the terms you need right here. From 'accelerated ad delivery' to what makes a 'visitor' and everything in between.
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SEO Glossary
Glossary
New to SEO or an old hand, you'll find definitions of all the terms you need right here.
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A Beginner’s Guide to Google’s Algorithm
Beginner's Guide
Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.
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Insights for the Hotel and Leisure Industries
eBook
How to compete in an ever-evolving industry where customers demand multi-channel, multi-device experiences
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A Beginner’s Guide to Data-Driven SEO
Beginner's Guide
Let data drive your future SEO strategies with the help of our beginner's guide.
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Performance-Driven Search Marketing
The Drum Supplement 2015
Produced in association with leading marketing magazine, The Drum, Click Consult provides you with the blueprint for success
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SEO Checklist
Checklist
Play 20 questions with your organic search (SEO) strategy using this helpful checklist, and make sure you're reaching your full potential
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Social Media Checklist
Checklist
Featuring handy checklists for each major social media platform, you'll never again need to wonder if you have everything covered.
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Creating Conversations
eBook
Learn yo create unique, valuable content to engage your audience and generate qualified leads cost-effectively
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A Simple Guide to Organic Search (SEO)
eBook
An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs
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Paid Search Optimisation Checklist
Checklist
25 questions to help you make the most of any PPC campaign and give you ideas for the future. Download today
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Paid Search Optimisation
eBook
How to boost the performance of your paid search (PPC) campaigns and take your campaigns to the next level
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Conversion Rate Optimisation (CRO) Cheat Sheet
Cheat Sheet
How to identify which website improvements will drive your customers to take action
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The Pros & Cons of Social Media
Infographic
Infographic providing a snapshot of each platform’s pros and cons for you to compare at a glance
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A Simple Guide to Paid Search (PPC)
eBook
A jargon-busting introduction to how paid search (PPC) can help you to achieve your business goals and how to use it effectively
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Link Building Through Outreach
eBook
What is outreach and how can you use it to boost your website's success?
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Puzzled By Search Marketing?
The Drum Supplement
Puzzled by search marketing? Let our supplement produced in association with The Drum help you out
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