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Resources.
Whitepapers & eBooks

Search marketing is constantly evolving and so are we.

Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.

As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.

The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.

All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.

SEO & CRO – Turn Visitors Into Buyers Today

eBook

In 2020 SEO isn’t enough. Once you get a user to your website, you need to ensure that they convert and buy or request more information about your offering. This is where conversion rate optimisation (CRO) comes in.

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Instagram for eCommerce

eBook

Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.

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Amazon SEO & PPC – A Seasonal Guide

eBook

We’ll show you what can be achieved through Amazon PPC and SEO. There will also be a focus on the key eCommerce trading periods and seasonal sales that run every year.

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Killer Content for Increased Search Visability

eBook

Understanding your audience and their intent is vital if you want to hit your goals. This eBook looks at the types of 'killer content' you can produce to engage with a far wider audience.

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SEO Planning Workbook

eBook

At times like this, it can be difficult to know where to start in order to deliver SEO that can drive a brand forward. For that reason, we’ve put together this workbook to help identify issues, prioritise tasks and implement solutions.

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SEO for eCommerce – Chapters 1 & 2

eBook

Analyse, adapt and accelerate your current digital marketing strategy with these handy eBooks!

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Localised Digital Marketing – The Untapped Opportunity

eBook

Analyse, adapt and accelerate your current digital marketing strategy with this handy eBook!

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How to Improve Site Speed

eBook

Site speed is a confirmed, though lesser weighted ranking factor - but its growing importance suggests we should take it very seriously.

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Google My Business 2020 Updates – The Road to Recovery

eBook

There have been a lot of ups and downs this year, making any opportunity to keep in touch with consumers extra important - and that's what the latest GMB updates were about.

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Boosting Brand exposure through Digital PR

eBook

This guide will look at some of the ways in which your brand can develop a PR strategy that works and which grabs the headlines. So what are you waiting for?

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The Changing Online Consumer Landscape

Whitepaper

Agility and versatility is one of the attractive things about business online - but not many were prepared for the level of shift that 2020 would bring!

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A Beginner's guide to data-driven SEO

A Beginner’s Guide to Data-Driven SEO

eBook

Let data drive your SEO strategies with the help of our beginner's guide

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Page Experience: The Hidden Ranking Factor

eBook

Ensure that potential customer get the best possible experience from your site and gain more conversions

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Content Marketing and Paid Media – A Uniformed Strategy

eBook Download

Find balance in your search marketing strategy by considering elements such as content marketing and paid media

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Marketer’s Guide to Influencer Marketing

eBook Download

Reach a whole different audience with this guide to influencer marketing

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How to Optimise your Category and Product Pages for Conversion

eBook Double Download

A dynamic duo of free resources to inspire and guide your conversion strategy: 'Category and Product Pages that Convert' and 'A Simple Guide to Conversion Rate Optimisation (CRO)'

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Paid Media Retargeting Masterclass

Cheat Sheet Download

What is remarketing? How does it work? If you've ever found yourself asking these questions, this cheat sheet is for you.

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Content Marketing, SEO and Building Your Brand

eBook Download

There is a false choice often made by marketers between content marketing and SEO – it doesn’t have to happen

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Amazon SEO & PPC Optimisation

eBook

Find out why both an organic (SEO) and paid (PPC) strategy is vital to grow your eCommerce sales - and how to implement them on Amazon

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Technical On-page SEO Checklist

Checklist

Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)

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A Complete Guide to Digital B2B Lead Generation

eBook

Target core B2B decision-makers with tailored digital lead gen campaigns - including SEO, paid media, content marketing, social media and email marketing: step-by-step

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8 Actionable SEO tips

8 Actionable SEO Strategies to Implement Today!

eBook

The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

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Business Survival Boxset

Boxset

The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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SEO for eCommerce - Chapter 1: Keyword Research

SEO for eCommerce – Chapter 1: Keyword Research

eBook

The first in a series of guides to why a search engine optimisation (SEO) strategy is vital to grow your eCommerce website - and how to implement one

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A Simple Guide to Conversion Rate Optimisation (CRO)

A Simple Guide to Conversion Rate Optimisation (CRO)

eBook

Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook

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Seo-Content-Cheat-Sheet-Top-Level

How to Write SEO Content Cheat Sheet

Cheat Sheet

The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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Your Money or Your Life (YMYL) Content Boxset

Boxset

The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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5 threats to your PPC campaign

5 threats to your PPC campaign

Cheat Sheet

Don't let these mistakes threaten your paid search success  - our eBook will help you to turn the biggest threats into opportunities

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Data Science and SEO Boxset – Chapters 1 & 2

eBook

These eBooks look at the importance of identifying your audience and then some of the practical tips you can implement to ensure that your marketing is as effective as possible.

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Mobile-First Indexing Guide 2020

eBook

The ever growing importance of mobile and related optimisation techniques means more attention should be given to the mobile experience and mobile search regardless of your industry.

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SEO in 2020: 7 things you need to know

eBook

Make sure you're ready to face the key trends and game changers ahead with this eBook, detailing the top 7 ways to get ahead of the game

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Simple Guide to Organic Search (SEO)

A Simple Guide to Organic Search (SEO)

eBook

An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs

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Creating Quality Content For YMYL Queries

eBook

YMYL sites have been among the worst hit by updates over the last couple of years, but with Google's advice to 'create quality content' relatively unhelpful, we decided to provide a little depth.

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Conversion Rate Optimisation Workbook

Workbook

Conversion Rate Optimisation (CRO) can be the difference between profit and loss, helping you to improve your sales and ROI - find out how to do it

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How to Audit Your Organic Performance

eBook

Auditing your organic performance has always been important, but as Google updates are coming thick and fast, it's more important than ever

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A Simple Guide to Digital PR Campaigns for Organic Search (SEO)

eBook

What digital PR campaigns should look to do, to target and achieve in order to have the best impact on SEO.

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Link Building Through Content Marketing

eBook

What is content marketing and how can you use it to boost your website's success?

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Search & Digital Marketing Trends (Q2)

eBook

It's easy in business to fall behind for no other reason than your complete focus on your own brand - but to beat the competition, we have to always have our eyes open.

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Keyword research – Integrated search strategy PPC and SEO

eBook

It is crucial that you have a balanced strategy which is flexible enough to adapt as your industry and customer needs change.

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SEO-Boxset-preview

B2B Content Marketing Boxset

Boxset

Use content marketing, influencer outreach and social amplification to differentiate your B2B brand, improve your search engine ranking and make stronger connections

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Why Your Organic Sessions Might Be Down (And What You Can Do About It)

eBook

Noticing a sudden or trending decline in that traffic can be scary - but not if we can spot it and fix it.

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Beyond {{FIRST NAME}} – The New Age of Digital Personalisation

eBook

Consumers, when asked, will often express the contrary desires to have more data privacy, but also for increased personalisation of their interactions with brands - but we can do both

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Technical SEO and Web Development – A Uniformed Strategy

eBook

As a business you need to make sure that you are getting the very best from your online presence and the best way to do this is to think of web design and technical SEO as a partnership.

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SEO-Boxset-preview

Amazon Prime Day Boxset

Boxset

If you're an online retailer, Amazon is a force you can't ignore - especially during its annual Prime Day event!

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Getting Started with Google My Business

eBook

Google My Business is an underused free platform for brands of all sizes - use it and use it right with our helpful guide.

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Learn From Your Competitors’ Link Building Success: The Workbook

eBook

Supercharge your backlink strategy by learning what's working for your rivals

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SEO-Boxset-preview

SEO Primer Boxset

eBook

Whether you're starting out in business, or in SEO, this boxset covers all the bases. So download these actionable resources - and take the first step!

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Magento 2 Migration Survival Guide

eBook

Magento is withdrawing support in June of 2020 - now's the time to stop thinking about and start your migration to Magento 2.

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Better User Experience = More Satisfied Users = More Sales

eBook

A collection of resources to help you improve the user experience of your site - because the better your site's UX, the better your revenue will be.

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Search and Digital Marketing Trends Report (Q4 2018 – Q1 2019)

Whitepaper

A review and analysis of the marketing industry trends from Q4 of 2018 and Q1 of 2019 - designed to help you make the right choices with your marketing budget based on the actual lay of the land.

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Optimising your brand for Google’s Knowledge Graph

eBook

There are plenty of things presently underutilised when it comes to quick wins for branded search – but the Knowledge Graph is one of the more surprising.

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Amazon SEO

eBook

Amazon has been redefining how we shop online since 1996 - and the changes have not stopped coming, with Amazon's share of shopping searches now at 54%, when even Nike are selling through Amazon, you know it makes sense.

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Dominating First-Page Real Estate for Brand Search

eBook

Why controlling searches for your brand is crucial for controlling your online reputation, traffic quality and conversions - and how to do it

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A Beginner’s Guide to Internal Linking

eBook

It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, the performance in SERPs of your competitors will likely have improved across the board. It's more important than ever to ensure implementation of the basics.

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Online User Experience (UX) Cheat Sheet

Cheat Sheet

You've been waiting for this moment for twelve months - there are things you know need to be done, but you just haven't had the budget. Now's your time to shine - but don't forget these digital trends you'll need to address

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Voice Search Survival Guide

eBook

With the content surrounding the voice search phenomenon now reaching ear-splitting levels, we thought the time was right to offer some rational advice on voice search.

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The-Keyword-Research-Workbook

The Keyword Research Workbook

eBook

Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

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UX & Digital Data – Identifying Consumer Touchpoints

eBook

Keyword research should form the backbone of your SEO strategy - and is vital for informing your on-page content. Here's how to build your keyword list - with practical exercises to get you started

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Mobile Search Auditing Guide

eBook

Mobile search is picking up speed and businesses need to be ready to adapt. This mobile search auditing guide offers practical advise

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Multichannel Paid Media Strategy eBook

eBook

Businesses need to be ready to adapt to any market at any time. This multichannel paid media strategy eBook offers practical advice and tips.

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Surprising-SEO-Insights-from-the-Top-FMCG-Brands-S-250x250

Surprising SEO Insights from the Top FMCG Brands

eBook

Search has been changing for the more than 15 years Click Consult has been operating - but the changes are now coming thick and fast, so its more important than ever to keep up to date with industry best practices.

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Optimising for Location-Based Search

eBook

Searchers are increasingly in the here and now - with 'near me' and 'open now' searches growing fast - are you prepared for the next shift in local SEO?

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Data Series Chapter 2 – Audience Profiling

Whitepaper

If you want to get ahead, and stay ahead of the competition, then it is vital that you use data to identify your audience and to fill in any gaps that may arise. Audience profiling allows you to target your content better, nurture potential leads and stay engaged with existing customers.

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Understanding Google’s Quality Rater Guidelines

eBook

Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for

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SEO Health Check

eBook

If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your current SEO performance so that you are able to plan your future strategy accordingly.

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The Power of Digital Analytics

eBook

Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics

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SEO Strategy Planning for a New Website Build or Redesign

eBook

Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!

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Creativity and SEO Content Creation

eBook

While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.

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Understanding Position Zero

eBook

As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero

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Building Your Business with SEO Tools

eBook

Find out how to grow your business online with these handy SEO tools

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Step-By-Step Conversion Rate Optimisation (CRO)

eBook

A roadmap to guide you through the steps you need to take for a successful CRO project that will improve your website's ROI, now and in the future

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Content Marketing or SEO? You Don’t Have to Choose!

eBook

The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.

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A guide to conversational search and query variants

eBook

As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants

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Search Queries and User Intent

eBook

One of the most difficult things about producing online content for a brand is determining its purpose; by determining user intent, however, we can ensure we have that purpose.

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SEO Content Gap Analysis

eBook

When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.

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Boxsets-ebook

Link Auditing, Removal and Recovery Boxset

Boxset

You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process

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Step-by-Step SEO

eBook

Four steps to optimising your site for organic search (SEO) and user experience

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A Guide to Converting Visitors Into Customers

A Guide to Converting Visitors Into Customers

eBook

It's great when people click on your site. But if they don't convert while they're there, you're probably letting profits slip through your fingers

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Desktop is no longer the default for users, or for Google - make sure you're optimising your customers' mobile experience for search, UX and conversions

A Simple Guide to Mobile Commerce

eBook

Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions

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Outsmarting Your Online Competitors

eBook

The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition

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A Beginner’s Guide to Structured Data and Schema Markup

eBook

While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!

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Analytics and Content Marketing – What to Look For and Where

eBook

Businesses need to be able to understand the impact of their content, how it is performing and in which channels. It also needs to show a monetary value for having it in situ and give detailed analysis for potential areas that are being missed.

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A Marketer’s Guide to Keyword Research for SEO

eBook

Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.

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Making the Move to Mobile Boxset

eBook

You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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Checklist Boxset

eBook

Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists

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Surviving the Mobile First Index

eBook

You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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SEO: The Secrets of Your Competitors’ Backlink Success

eBook

A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy

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SEO Uncovered: An Advanced Guide to Organic Search

eBook

The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.

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Mobile SEO Cheat Sheet

Cheat Sheet

Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.

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eCommerce and Search Marketing

eCommerce & Search – Emerging Trends & Opportunities

Whitepaper

Optimise your search marketing strategy to encourage shoppers to spend their money on your website, rather than your competitors'

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SEO Optimisation – Scalability for Large Websites

eBook

If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

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personalising search marketing

Personalising Search Marketing

The Drum Supplement 2016

Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels

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Traffic Drop Troubleshooter

Troubleshooter

Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.

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5 pillars of outreach eBook

5 Pillars of Outreach

eBook

Leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links

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Competitor Benchmarking for SEO

eBook

Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

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Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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RTB eBook download

A Beginner’s Guide To Programmatic Advertising and RTB

Beginner's Guide

A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.

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Conversion Rate Optimisation (CRO) Glossary

Glossary

Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs

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5 pillars of ecommerce

5 Pillars of eCommerce

eBook

Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site

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PPC Glossary

PPC Glossary

Glossary

Whether you're new to PPC or have a wealth of experience, you'll find all the terms you need right here. From 'accelerated ad delivery' to what makes a 'visitor' and everything in between.

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SEO Glossary

SEO Glossary

Glossary

New to SEO or an old hand, you'll find definitions of all the terms you need right here.

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A Beginner’s Guide to Google’s Algorithm

Beginner's Guide

Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

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The Drum Supplement

Performance-Driven Search Marketing

The Drum Supplement 2015

Produced in association with leading marketing magazine, The Drum, Click Consult provides you with the blueprint for success

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Content marketing eBook

Creating Conversations

eBook

Learn to create unique, valuable content to engage your audience and generate qualified leads cost-effectively

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Paid Search Optimisation Checklist

Paid Search Optimisation Checklist

Checklist

25 questions to help you make the most of any PPC campaign and give you ideas for the future. Download today

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CRO cheat sheet header

Conversion Rate Optimisation (CRO) Cheat Sheet

Cheat Sheet

How to identify which website improvements will drive your customers to take action

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Technical-On-Page-Cheat-Sheet---Top-Level

Technical On-Page Optimisation Cheat Sheet

Cheat Sheet

Upgrade your technical on-page optimisation knowledge and create a better user experience as you rise through the rankings.

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Link Auditing, Removal & Recovery

eBook

Overcome Google penalities and Penguin-proof your site

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boxset preview

Conversion Rate Optimisation Boxset

Boxset

Identify how to influence your website's visitors and make changes to boost conversions

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Puzzled By Search Drum Supplement

Puzzled By Search Marketing?

The Drum Supplement

Puzzled by search marketing? Let our supplement produced in association with The Drum help you out

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Build Clean, Build Organic eBook

Build Clean, Build Organic

eBook

Linking strategies for a clean, organic website

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