An unconfirmed Google update a leap forward in natural language search from Microsoft and a host of other news in…Read Now
Make sure you’re ready to face the key trends and game changers ahead by downloading our infographic, detailing the top 20 trends for organic search (SEO), paid search (PPC), content marketing and social media – and what they mean for you as a marketer
Search marketing: what happened in 2017?
2017 saw the rise of influencer marketing multiply (with brands willing to pay more than £67,000 per video post with a YouTube influencer, according to Marketing Week), programmatic advertising spend grow even further, and social media giants tighten their guidelines on ‘inappropriate material’ (after advertisers tightened their purse strings to distance themselves).
It was also the year when machine learning and voice search continued to revolutionise the search experience (both organic and paid), Google had a tinker with its search ranking algorithms, added greater support for rich results (previously called rich snippets, rich cards or enriched results) and gave Knowledge Panels a makeover. Meanwhile, businesses began reviewing their data protection procedures for the GDPR.
What does 2018 hold?
Despite fears of Brexit causing brands to slash marketing budgets, UK marketers will increase their digital spend in 2018 by 4.8% – according to a study by GroupM. This is great news for marketers, or course, but to maxmise your impact and maintain an edge over the competition, preparing for coming trends is crucial.
Here’s the infographic you need if you want to up your search marketing game this year and keep your competitors on their toes.