Benchmark Search and Digital Marketing Conference returns for 2022 – taking place on 20th September at a brand-new venue, Manchester’s…Read Now
While we’ve covered parts of structured data and schema markup in various places on the Click Consult site, and expressed its importance in a whole host more, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place
Technology is moving exceedingly quickly – Google, at I/O18 (the most recent I/O at the time of writing), demonstrated the ability of the Google Assistant to book appointments in an almost alarmingly human manner, for example. However, while AI and machine learning are progressing quickly, they and search engines still lack the ability to parse, infer and categorise quickly and with only partial information.
As a result, while it won’t be like this forever, marketers operating within the digital sphere presently need to provide some assistance to the various algorithms that serve up the search engine results pages (SERPs). This is where structured data comes in.
Your ‘A Beginner’s Guide to Structured Data and Schema Markup’ eBook contains:
- What is structured data?
- What is schema markup?
- Why use structured data?
- What are rich results?
- Local business schema
- Product schema and more!
Whether it’s improved relevance to search, or better visibility – both of which can have a tremendous impact on your bottom line – there are plenty of reasons to ensure that you’re employing structured data and schema markup, but there should be few reasons more convincing than that in an industry where things are so prone to change and change quickly, markup may be one of the few things we can reasonably infer from the actions of the big search engines that will help to future-proof your search marketing.
So don’t wait – download your free eBook now and start getting to grips with schema.org to give your brand the best chances of success.