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RESOURCES.A Complete Guide to Digital B2B Lead Generation

If you’re a B2B marketer, you’ll know that the decision-making process for leads may be more complicated than in the B2C world, with prospects focused more on logical, process (and often hierarchical)-driven purchasing decisions, rather than the shorter term, transactional ones made by consumers

But the bottom line is that you’re still looking to build relationships and, in this data-driven era, a digital strategy offers a clear, trackable way to attract and nurture leads to attract, retain, and grow valuable, lasting connections. In this data-driven era, digital marketing makes it easier, and more cost effective, to achieve tailored campaigns, targeting core decision-makers.

The relevance of search and digital marketing for B2B marketing has never been stronger, given that 61% of all B2B decision-makers start their process with a web search, and 71% won’t have a conversation with a salesperson until they’ve undertaken their own online research.

What does the ‘A Complete Guide to Digital B2B Lead Generation’ cover?

SEO (search engine optimisation)

  • Audience, competitor and keyword research
  • On-page optimisation
  • On-page content

Off-page digital marketing

  • Content marketing
  • Outreach and PR

Email marketing

  • Benefits
  • What makes a good lead gen email?

Social media – LinkedIn

  • Quality content
  • Interaction in Groups
  • Enhancing your posts

Paid media

  • Google Ads
  • Paid social

… everything you need to know for a successful digital B2B lead gen strategy, including links to 11 free resources for further reading around each topic.

The truth is that many B2B stakeholders can be hesitant to invest in digital marketing, or it gets pushed onto the back burner with the attitude: “We don’t have time for that”, or “We don’t have money to invest in that…”

In truth, a little investment in an online strategy can generate enormous ROI. Download this eBook for a step-by-step guide to getting started – or to improve and tailor your campaigns to reach the right people, at the right time.

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