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RESOURCES. PPC Uncovered – An Advanced Guide to Paid Search (PPC) Strategy

It’s not all spreadsheets and calculations (though they play their part) – PPC requires all the creativity and planning of strategy necessary to all of digital marketing

Paid search is growing all the time – it’s effective, measurable and relatively easy to implement. To do it well, however, takes time, patience and planning. That’s why Click Consult has created PPC Uncovered: An Advanced Guide to Paid Search (PPC) Strategy – a six thousand word guide filled with actionable insights to help you go from a beginner to an expert.

Dealing with all of the areas brands need to consider when planning their paid search strategies, this eBook is ideal for anyone considering their first or fiftieth foray into managing a brand’s paid search account. Use it yourself or use it as a learning aid for paid search staff – but you should definitely use it.

With 37 pages of useful information, new and old techniques and best practices – let the next strategy phase for your brand be the one that ensures you get the best results yet by downloading this eBook.

The ‘PPC Uncovered – An Advanced Guide to Paid Search (PPC) Strategy’ eBook includes sections on:

  • Creating consumer personas
  • Using Google’s Keyword Planner
  • Building on or improving your keyword list
  • Industry and competitor analysis
  • Tailoring the journey
  • Upper funnel – awareness
  • Mid funnel – consideration/preference
  • Lower funnel – purchase/loyalty
  • Setting budgets
  • Creating ad groups
  • Which extensions you should use
  • And much more…

With everything needed to take your paid search to the next level, don’t keep it to yourself – share!

A companion series to our previous selection of SEO Uncovered eBooks, this is the first of a number of paid search eBooks that will cover everything you need to succeed in PPC.

Click Consult has been offering a paid search service for as long as Google has been advertising in UK SERPs and in that time we’ve built up quite a wealth of expertise. Now your brand can harness that expertise by following this series. For anything else? Contact us!

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