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Amazon has been redefining how we shop online since 1996 – and the changes have not stopped coming, with Amazon’s share of shopping searches now at 54%, when even Nike are selling through Amazon, you know it makes sense

In addition to this, from the same research, 90% of all product views on the Amazon platform came from searches – rather than from ads or product aggregators and 45% of all of those views went to products on the first three rows of the search result.

While these top rows increasingly feature ads, this isn’t likely to diminish the percentage share of clicks for the top results by much – though the Google and Amazon SERP are not exactly interchangeable, the share of clicks is similar and, one can safely assume, consumer behaviour is unlikely to substantially differ between platforms.

This means that, if your brand operates on Amazon, it is as important – if not even more so – that your brand features in the top positions. While this can be achieved through advertising – and we can help there, too – the most cost effective method is to improve your Amazon SEO.

Your ‘Amazon SEO’ eBook includes:

  • What is Amazon SEO?
  • Why does Amazon SEO matter?
  • How to implement Amazon SEO
  • And more…

Sometimes a return to basics can be the best way forward – and if you know anyone that may need help, why not let them know!

While the Amazon algorithm may not be of the same level of complexity as that of Google or Bing, it’s nevertheless important to ensure you’re ticking all of the right boxes with your product listings. With Amazon continuing to grow its share of eCommerce and retail in general, there are few brands that can afford to ignore the world’s favourite shopping search engine.

By implementing the right Amazon SEO practices, however, and ensuring that you take the platform seriously, you can help your brand compete against larger competitors and take steps to succeeding in an ever more digital world.

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