The role of the social media manager has adapted and evolved dramatically over the years. From the early days of…Read Now
Brands are constantly looking to build awareness, connect with their audience and become an authority within their industry. Although there are an array of digital marketing services that can help your brand standout online, content marketing is one of the dominant forces which can help lead the way
In this eBook we will explain what content marketing is and how you can incorporate the service into your brand strategy to help your your SEO and company dominate online.
A common mistake which many brands make and as a result often see a campaign fail, is not being able to differentiate a content marketing strategy to a brand strategy. In fact, content marketing is a technique which should be built into your overall brand strategy.
When talking about the brand strategy, you’re effectively talking about the main aim of where you want your brand to be once all of your desired goals have been reached. To be able to create a successful brand strategy, you need to explore the brand itself in depth, for example, missions, values etc.
Once your brand strategy has been put in place, it’s then time to develop your content marketing strategy. It’s at this point that you will evaluate the direction you want to take your brand in and how content can support this, as well as focusing on the more technical details such as a keyword strategy and budget allocation.
The ‘Content Marketing, SEO and Building Your Brand eBook’ Includes:
- What is content marketing?
- Content marketing and SEO
- Content marketing strategy Vs brand strategy
- Influencer marketing for link acquisition and content
- Content marketing and brand awareness
- Content marketing and brand identity
- Content marketing post COVID-19
The aim of this eBook was to help you understand the importance of content marketing and how you can incorporate the technique into your brand strategy. By creating a strategic plan of how content can connect with a target audience, raise brand awareness and help you become an authority within your industry; it’s only going to strengthen your brand’s online profile.