Quality Score may only be a facet of the Ad Rank for your paid search (PPC) ad, but it’s one which has enormous impact on user experience (UX) and, therefore, the bottom line.
Ever wondered why your competition’s Ad Rank outperforms yours or why you seem to be paying over the odds for your clicks? The answer may well be that you’ve overlooked a vital facet of Ad Rank – Quality Score.
Google earns the vast majority of its revenue through advertising and while it is the market leading search engine now, it is aware that that does not have to be the case (look at the fate of Yahoo). As such, Google takes great pains to promote quality in its ads as much as its search results – and that’s why Quality Score is used as a part of the Ad Rank calculation.
Beginner’s Guide to Improving Quality Score
Click Consult are committed to communicating best practice across all of our areas of expertise, and while Quality Score may be only a small part of paid search, this comprehensive eBook covers:
- Keyword relevancy
- Building your ad
- Writing headlines and descriptions
- Landing page relevance
- Expected click through rate
- A/B testing
- How to check your Quality Score
While the profit motivation may not be the most saintly of motives for implementing quality benchmarks, it nevertheless improves user experience (UX) as a consequence. This is no bad thing, and sets a great example for anyone advertising through AdWords.
By focusing on UX and on producing the best quality ad possible it is possible to save money, increase sales and ensure your consumers are seeing the best ads, the most relevant ads and the ads most likely to convince them to buy.
What are you waiting for?