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In the last few years the term ‘influencer marketing’ has become something of a buzzword and whereas it used to be a term used solely for celebrities and the very best bloggers, (those with the largest audience). Nowadays however, anyone can be an influencer and we are seeing more and more individuals, with smaller audiences, but a focused niche becoming influential in different markets.
Brands and businesses are clamouring to work with these individuals and their worth in terms of what the add to campaigns in terms of awareness and shareability are worth their weight in gold. This eBook will give you an insight into influencer marketing, what it is, the types of influencer and when to use them to boost a campaign.
The ‘Marketer’s Guide to Influencer Marketing’ eBook Includes:
- What is influencer marketing?
- Types of influencer?
- 6 steps to influencer marketing success
- The difference between endorsing and advocating
- How can you encourage influence?
- What are the advantages of social media marketing?
- and more…
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing involves forging relationships with influencers who share the same target audience as your brand, then working with them to create, post and share high quality content that their audience will find useful, relevant and engaging
It works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.