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Times of economic downturn offer opportunities as well as problems – you just have find yours

Whether you’re facing budget freezes, or need to get more from less, there are things you can do that can make it easier. Now is a great time to spring clean, it is a great time to optimise.

Paid media has a phenomenal advantage over many other disciplines, it’s eminently measurable and, in moments of stress and strain such as the present, it is uniquely positioned to prove its worth.

Your Paid Media Tips for the Pandemic features sections on:

  • Spring cleaning – priorities for and how to optimise your Google Ads account.
  • Re-assessing – things you may need to rethink and reprioritise due to the present global situation.
  • Socialising – how to and why you should look to reallocate some of your budget to paid social.

So let’s get going!

While there’s a huge pressure, both in terms of time and from senior stakeholders, to make what you’re doing go further somehow, it is worth considering that at a time when we’re seeing such a huge shift in searcher intent and in how users are buying, it may be worth taking a step back to evaluate everything from the ground up.

Whether you have the time for a complete clear out and reboot of your PPC strategy, or just need something to give you a clue as to how to operate in a skewed paid media landscape, we hope there’ll be something for you.

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