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When it comes to search engine optimisation (SEO), one of the first things that you have to do before you formulate your strategy is understand the current state of play
If you are able to pinpoint where you currently sit within your market and can set realistic goals both short and long-term then you will have a fighting chance at significantly increasing performance.
An SEO health check will allow you to understand your current positioning and ask relevant questions. Here at Click Consult we see numerous clients with various starting points, budgets, end goals and levels of competitiveness in their industry. It is for this reason that all of the projects that we work on are bespoke – and yours should be too.
With that in mind it is important that we give general coverage of SEO optimisation and ask a variety of questions as we prepare strategies. This eBook will cover a wide variety of problems and pitfalls, what is important however is that you tailor them to your situation.
Your ‘SEO Health Check’ eBook contains information on:
- Market and competitor analysis
- Mobile optimisation
- Voice optimisation
- Schema markup
- Site speed
- Link building
- Searcher intent
- And more
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When it comes to SEO we constantly tell clients and others in the industry that there are over 200 ‘ranking signals’, this number has been touted by Google and as such it have to be taken as verbatim. If you are able to run a health check on your brand’s online presence, prepare a strategy and factor in some of the things that this eBook mentions, you will be in the best possible position going forward.
Understanding the various nuances between the aforementioned tactics is imperative and this is where time management comes into it. If you are able to assess how much resource to dedicate to each facet of search marketing, then success will surely come.