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It’s now more crucial than ever to ensure that your brand’s website is as visible as possible, so that potential consumers can find you, whether they’re researching or ready to buy. Here’s find a range of resources to help you optimise your website – suitable for all levels of SEO knowledge

Bricks-and-mortar stores have had to adapt (and quickly) to survive, as eCommerce has continued to prosper, with consumers increasingly reliant on the web to research products, interact with brands and make purchases.

Potential buyers will now, more often than not, search online for information prior to purchasing (whether they make this purchase on or offline). It is, therefore, vital to be found – and to be found easily – online. After all, most customers won’t look beyond the first page of results, or even scroll further than the top few links.

This toolkit offers you access to the basic principles of organic search (SEO) that companies of all sizes can use to increase their site’s visibility, quality of visitors and  conversion rates.

The SEO toolkit includes…

1. A Simple Guide to Organic Search (SEO)

With this beginner’s guide, get to grips with the key terms and understand what you can do to  improve your site’s performance on the SERPs and drive qualified traffic to your website.

2. Technical On-page SEO Checklist

Your website needs to be built on a technically sound foundation. This checklist covers the basic aspects of on-page optimisation and maintenance.

3. The Keyword Research Workbook

Keyword research should form the backbone of your SEO strategy – and is vital for informing your on-page content. Here are some practical exercises to get you started.

4. How to Write SEO Content Cheat Sheet

Content plays a huge part in your SEO strategy. Here are 12 tips to creating website content that engages your visitors – and improves your chances of being indexed by Google

5. Data Science and SEO

Everything you need to establish data-driven strategies for any SEO campaign, including how to develop keyword strategies and how to choose and analyse your data.

6. How to Audit Your Organic Performance

A  run through of the three main Google tools you can use to help you understand how your site is performing , what is contributing to this, and how can improve it.

7. Mobile Search Auditing Guide

As Google now predominantly uses the mobile version of your content for indexing and ranking, here’s how to check your website is up to scratch.

8. Why Your Organic Sessions Might Be Down

…. and what you can do about it. Noticing a sudden or trending decline in your traffic can be scary – but not if you can spot it, work out what’s going wrong, and fix it.

9. Competitor Benchmarking for SEO

Keeping an eye on your competitors allows you to find out where the marker is set – so you can go one step further. How to analyse the factors contributing to their success and then copy them.

10. Learn from Your Competitors’ Link Building Success

A strong backlink profile is an essential element of SEO, sending signals to Google that your site is trustworthy. This workbook shows you how to supercharge your strategy by learning what’s working for your rivals.

SEO’s alive and kicking

The theory that ‘SEO is dead’ often gets floated around in digital circles. The truth is that it isn’t. As the industry has evolved and sites like Google have enhanced their algorithms, so have the practices. In short, it’s bad SEO practices which are dead – and could even damage your visibility if Google deems you to violate its strict quality standards.

Outdated, ‘black hat’ SEO practices

  • Paid links
  • Keyword stuffing
  • Link farming
  • Hidden text
  • Cloaking
  • Duplicate content
  • Blog comment spam

Modern, effective search engine optimisation techniques

  • Producing quality content
  • Using structural semantic markup
  • Carefully crafted and accurate meta tags
  • Thorough keyword research and implementation
  • High quality, earned inbound links
  • Social media marketing
  • Strong UX focus

Whatever your SEO needs, this toolkit will have something to help you at every stage of your organic search marketing endeavours.

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