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It looks as though we’ll be taking the work from home world well in to the next year – meaning our only opportunity to be social as a brand could well be online
Social media has been growing in importance as a brand channel – but with 52% of consumers saying they’re frustrated when brands offer no human interaction (HARRIS POLL8PUBLIC), it is even more important when it’s our only option for interaction with consumers.
In a recent research piece, Hootsuite states the following:
Pinterest now has 322 million global monthly active users, a 28% year-over-year increase driven by double-digit growth in nearly every market. LinkedIn’s user base also continues to grow. And our Digital 2019 report found that advertisers can now reach more than 650 million users on LinkedIn — an increase of more than 2% in the past three months alone.
With 2021 likely to see local and national lockdowns globally, we really need to ensure that our social media game is at its peak. For that reason we’re offering our biggest bundle yet.
The ‘Staying Social During the Pandemic Boxset’ includes 28 eBooks covering:
- Social media strategy
- Increasing reach
- Paid social
- And much more!
Know someone that needs to up their social media performance? Why not share this boxset with them via social?
In the previously referenced Hootsuite research for 2020, 44% of respondents described as senior marketers cited “driving conversions” as a top outcome for their social media, right behind brand awareness.
Social media is a channel that can grow a brand both in name recognition and in profitability, but it needs to be done properly – now, to reuse a phrase all to common this year, more than ever. So let’s get going!