We explore the search and digital marketing news landscape as it is impacted, like every other area of life, by…Read Now
Your paid search (PPC) ads are getting people to click and tap, sending decent traffic to your website – great! But your conversion rate – not so great. What are you going to do about it?
If you want a higher ROI, you need to identify how to lower your cost-per-acquisition (CPA). Of course, there are tweaks you can make to your Google Ads campaigns – modifying keywords, changing your bidding tactic, adjusting your budget.
But one of the best ways of doing this is to optimise your landing pages – this can have a massive impact on your conversion rate, not to mention your Quality Score (Google’s rating of the quality and relevance of your ads, keywords and landing pages – and the key to a successful paid search marketing campaign).
What will I learn from this PPC landing page eBook?
There’s no one-size-fits-all instruction book for creating a high converting landing page. However there are a few landing page best practices you should consider when creating your own. This eBook covers:
- What is a landing page?
- What makes a successful landing page?
- Designing for conversions
- Understanding your customers
- Catering to expectation
- Monitoring conversions
- Case studies
Remember that your landing pages are often a consumer’s first interaction with your site, but also their last interaction before purchase – for both situations, you want to make a lasting (and positive) impression.
The time it takes to create better landing pages for PPC contribute toward brand awareness, conversion rate, as well as ad quality – meaning that it is time extremely well spent from a business perspective as well as from the point of view of the consumer who receives a better tailored, more useful experience from each landing page interaction with your brand.