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Your paid search (PPC) ads are getting people to click and tap, sending decent traffic to your website – great! But your conversion rate – not so great. What are you going to do about it?
If you want a higher ROI, you need to identify how to lower your cost-per-acquisition (CPA). Of course, there are tweaks you can make to your Google Ads campaigns – modifying keywords, changing your bidding tactic, adjusting your budget.
But one of the best ways of doing this is to optimise your landing pages – this can have a massive impact on your conversion rate, not to mention your Quality Score (Google’s rating of the quality and relevance of your ads, keywords and landing pages – and the key to a successful paid search marketing campaign).
What will I learn from this PPC landing page eBook?
There’s no one-size-fits-all instruction book for creating a high converting landing page. However there are a few landing page best practices you should consider when creating your own. This eBook covers:
- What is a landing page?
- What makes a successful landing page?
- Designing for conversions
- Understanding your customers
- Catering to expectation
- Monitoring conversions
- Case studies
Remember that your landing pages are often a consumer’s first interaction with your site, but also their last interaction before purchase – for both situations, you want to make a lasting (and positive) impression.
The time it takes to create better landing pages for PPC contribute toward brand awareness, conversion rate, as well as ad quality – meaning that it is time extremely well spent from a business perspective as well as from the point of view of the consumer who receives a better tailored, more useful experience from each landing page interaction with your brand.