Everyone loves a good infographic – they’re an effective and powerful way for us to absorb information; make otherwise complicated or dry data and ideas easier to understand; and provide an at-a-glance reference to put facts into context
What makes infographics so irresistibly compelling?
Visuals are memorable, emotionally engaging and shareable – so it’s hardly a surprise that infographics are liked and shared on social media three times more than other any other type of content.
At Click Consult, we like to use our infographics to explain and entertain by telling the story behind important search marketing concepts. This boxset contains the five most popular.
Why you need these infographics in your life
Our most downloaded visual content on search present the most useful, relevant, need-to-know points about key search marketing topics.
Staying on the right side of Google
- Google Algorithm Timeline Infographic
No marketer wants to annoy Google – and Google doesn’t like it when websites try to mislead its users. The search engine’s mission is to provide its users with high quality, valuable answers to their search queries. To ensure this, Google’s algorithm crawls websites for unnatural SEO practices such as keyword-stuffed content and irrelevant backlinks and applies penalties to ensure that low-quality, irrelevant sites do not occupy the strongest positions on results pages. This timeline shows how it’s evolved and the SEO practices each update is designed to root out.
- 7 Insider Facts About Google Panda Infographic
If the content on your website falls below Google’s standards, you risk receiving a Panda penalty – resulting in reduced search visibility. Google Panda is part of the core algorithm, and measures the quality of a site’s content, cracking down on those with spammy or thin content and adjusting ranking accordingly. Our infographic shows you how to avoid the wrath of the Panda.
Deciphering marketing lingo
- The Dejargonification of Marketing Infographic
The digital economy has driven greater innovation, competitiveness and growth into marketing, but it’s also added a wave of new jargon to an industry already brimming with baffling buzzwords. Sometimes it can seem like marketing hipsters are speaking a different language peppered with perplexing jargon. So we decided to embrace the digital zeitgeist and make you this handy infographic to help you decipher some of the most overused digital marketing phrases.
Doing content marketing well
- 5 Ways to Sabotage Your Content Marketing Strategy Infographic
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create,” said David Olgilvy, copywriter & advertising legend.
Everybody’s doing content marketing nowadays, but not everybody’s doing it well. You’ve got to balance the creative with the strategic, and innovation with focus. You need to figure out how to deliver the right content, to the right people, at the right times, for the right reasons. This illustrates the most common pitfalls to avoid.
Winning with social media marketing
- Facebook at a Glance Infographic
Facebook isn’t just the most popular social media platform, it almost certainly has the most varied offering for a marketer, with ad targeting, placement and campaign management options are good and getting better. Here’s a snapshot of the most important elements to consider when marketing your business on Facebook, from branding and positioning, to creating effective posts, via building your following and Facebook advertising.
Download the suite of easy-reference infographics that other marketers have found invaluable:
- Google Algorithm Timeline
- 7 Insider Facts About Google Panda
- The Dejargonification of Marketing
- 5 Ways to Sabotage Your Content Marketing Strategy
- Facebook at a Glance