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Ever since search engine optimisation (SEO) became a ‘thing’, those working in the industry have been telling businesses that the most important item on their ‘to-do’ list is to get their websites displaying on page one of the search engine results pages (SERPs)
This is important because the positions on this page are those that offer the best answer, according to Google, to solve a particular user query. If you are visible here then it is fair to assume that your site is optimised well enough to fulfil the question, and offer the best possible user experience (UX).
It, therefore, makes sense when those professionals working in the industry inform you that you not only need to be on page one but in position one. We know that there are plenty of theories surrounding the impact of your position on page one and that there is a direct correlation between occupying one of the top three positions and being the market leader for your keywords.
What to expect
Our ‘Understanding Position Zero’ eBook contains sections on:
- What is position zero?
- The performance of rich results compared to P1 in organic results
- Which types of content appears in position zero?
- The power of position zero for voice search
- Example of a rich result profile