Don't let your YouTube content

When YouTube first launched in 2005, you had to wade through a lot of random content to find something that met your needs. The platform relied heavily on users subscribing to channels that matched their interests. Nowadays, it’s become super-adept at presenting viewers with relevant content – here’s a guide to helping it to rank yours

YouTube is not simply a website; it’s a powerful search engine. YouTube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google.

With three billion searches per month, YouTube is the go-to source for videos, and, as YouTube is owned by Google, perhaps it’s not surprising that many of the same principles for search engine optimisation (SEO) also apply to boosting your visibility on the video-sharing site.

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Video is the most dynamic way to reach your customers. More than any other type of content, video has the ability to inspire, excite and entertain, making it perfect for building a narrative about your brand and beginning conversations

Click Consult’s video marketing expert Jacob Booth

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