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When YouTube first launched in 2005, you had to wade through a lot of random content to find something that met your needs. The platform relied heavily on users subscribing to channels that matched their interests. Nowadays, it’s become super-adept at presenting viewers with relevant content – here’s a guide to helping it to rank yours

YouTube is not simply a website; it’s a powerful search engine. YouTube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google.

With three billion searches per month, YouTube is the go-to source for videos, and, as YouTube is owned by Google, perhaps it’s not surprising that many of the same principles for search engine optimisation (SEO) also apply to boosting your visibility on the video-sharing site.

Video is the most dynamic way to reach your customers. More than any other type of content, video has the ability to inspire, excite and entertain, making it perfect for building a narrative about your brand and beginning conversations

Click Consult’s video marketing expert Jacob Booth


Why do you want to rank well on YouTube?

More video content is uploaded in a single month than TV has produced in three decades. All that activity has the potential to bring you closer to your audience and drive more traffic to your website. In addition, user-focused videos which answer related queries can generate referral traffic for your site and set you up as an authority in your niche.

Keyword research and optimisation

Pick your users’ brains, steal competitor strategies and use your YouTube analytics.

Focus on user experience (UX)

YouTube uses the user experience signals to measure content quality and determine your ranking – ensure your content has an impact and resonates with your audience.

Optimise your content

Best practices for your channel, titles, descriptions, tags, thumbnails and more.

Get recommended by YouTube

YouTube recommends similar content that it senses may pique someone’s interest and are a welcome filter for many, providing immediacy, relevance and convenience – the click through rate for Recommended videos is 207% higher than for Most Viewed Videos.

Download ‘YouTube SEO – How to Optimise for YouTube Search’ and set your channel up for success.

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