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Service Masthead

Conversion Rate Optimisation.
Hypothesis Report

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  • Objectives and technology review
  • Google analytics benchmark report
  • Recommendations on display channel expansion
  • Recommended CRO methodology

The hypothesis report will look at all metrics and pages and provide both key insights and potential actions

What is our hypothesis report?

During the opening stages of our conversion rate optimisation service, we will conduct a thorough review of your website and a deep analysis of your Google Analytics account. During this process we will look into the likes of your website’s traffic volume, current levels of engagement and the performance of your website across multiple devices.

We will also make use of heat and click maps combined with visibility testing to highlight potential areas of improvement and to create a list of hypothesis to test that have a logical chance of improving your conversion rate.

An example website heatmap analysis

Pictured above: An example of our heatmap analysis.

What our hypothesis report could do for your business

The rationale behind our hypothesis report is to highlight the key strengths and weaknesses of your website. By undertaking this bespoke analysis, we are able to identify potential opportunities that could be used as the focal point of your CRO project.

Resultantly, our CRO experts will then produce a list of potential changes that are likely to increase the conversion rate of the identified areas of your website.

View our conversion rate optimisation case studies