Just type away and hit enter

Service Masthead

Display Advertising.
Real-Time Bidding

Request your FREE bespoke display campaign analysis

Request now


  • Review of remarketing campaigns
  • Audience & demographic analysis
  • Recommendations on display channel expansion
  • Programmatic display analysis

At Click Consult, we’re experts in real-time bidding (RTB) display advertising

RTB refers to the process of buying and selling online ad impressions through real-time auctions. During a RTB auction, the buyer bids on an impression and if the bid is won, the ad is instantly displayed on the publisher’s site. The whole process takes place within a matter of milliseconds.

The real-time bidding ecosystem

Pictured above: The real-time bidding ecosystem

Advantages of RTB over traditional display buying

Bid on an impression by impression basis – only bid on impressions that are relevant to your marketing goals.

Targeting – you can make the most of first and third party data to target your advertising.

Optimisation – real-time data will be a key factor in improving the accuracy of your advertising campaigns and driving your KPIs.

Reach – with more than 30 ad exchanges and over a billion unique URLs, the reach of RTB is huge.

Real-time Bidding eBook

We are specialists in programmatic display, get in touch to discuss your strategy