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YOUR REPORT WILL INCLUDE:
- Review of remarketing campaigns
- Audience & demographic analysis
- Recommendations on display channel expansion
- Programmatic display analysis
At Click Consult, we’re experts in real-time bidding (RTB) display advertising
RTB refers to the process of buying and selling online ad impressions through real-time auctions. During a RTB auction, the buyer bids on an impression and if the bid is won, the ad is instantly displayed on the publisher’s site. The whole process takes place within a matter of milliseconds.
Advantages of RTB over traditional display buying
Bid on an impression by impression basis – only bid on impressions that are relevant to your marketing goals.
Targeting – you can make the most of first and third party data to target your advertising.
Optimisation – real-time data will be a key factor in improving the accuracy of your advertising campaigns and driving your KPIs.
Reach – with more than 30 ad exchanges and over a billion unique URLs, the reach of RTB is huge.