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YOUR REPORT WILL INCLUDE:
- Inbound marketing automation analysis
- Content marketing strategy review
- Email marketing performance analysis
- Campaign targeting review
Act-On software is a marketing automation and email marketing platform which allows businesses to market effectively online
What is Act-On?
As the world’s fastest growing marketing automation platform, Act-On provides the perfect solution for businesses of any size and operating on any budget. Couple with the operating power of the technology, this makes Act-On the perfect marketing solution to support your search strategy.
Act-On can open up the world of marketing to your business far quicker than other technologies. The comprehensive features of the software means that it is possible to cover all areas of marketing automation and ultimately get the most from your search marketing activity.
Amongst the features that the software provides, there are tools for email marketing, lead management, social media prospecting, detailed analytics, landing page optimisation and webinar implementation. Utilising these tools can lead to both a significant increase in website traffic and lead generation.
How do we utilise Act-On?
Act-On allows us to perform a plethora of functions for each client, which each combine to provide a complete inbound marketing strategy. An example of this process would be in the form of an automated email marketing campaign.
We would first produce high quality content and this would be sent out to your custom-made mailing list. Once received by the readers, we can use Act-On’s analytical tools to track the success of the campaign.
Those who choose to open, read or download can be considered as potential marketing qualified leads and at this stage, they have entered the customer buying cycle. Each user within the marketing segments will be nurtured throughout the campaign, encouraging more users to enter the funnel.
Additionally, we utilise Act-On’s analytics tools to support our reporting process, enabling you to see the results of your inbound marketing campaigns at any time. These statistics enable us to constantly monitor performance and make changes as and when we need to.
The comprehensive features of the software means that it is possible to cover all areas of marketing automation and ultimately get the most from your search marketing activity