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Service Masthead

Inbound Marketing.
Marketing Automation

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  • Inbound marketing automation analysis
  • Content marketing strategy review
  • Email marketing performance analysis
  • Campaign targeting review

Marketing automation is a broad term, used to describe the use of specialist software to generate and nurture leads, track inbound marketing activity metrics and measure success

Complement your search marketing

Marketing automation software allows marketers to automate the processes of sending marketing emails, managing drip nurturing campaigns, segmenting prospects, scoring leads, managing social media marketing and analysing campaign results.

Marketing automation allows users to schedule the release of tailored content to their audience in advance and leave automated programs to run their course. This frees up more time to focus on creating effective strategies and high quality content for future digital marketing campaigns.

Many marketing automation systems also integrate customer relationship management (CRM) software, ensuring the alignment of the sales and marketing departments. As a result, all parties are able to work towards the same goals with ease and leads can be followed up efficiently.

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Our marketing automation process

At Click Consult, we use the marketing automation platform Act-On to streamline our clients’ inbound marketing campaigns. Amongst its other capabilities, Act-On enables us to segment your marketing list data into market segments, allowing us to nurture prospects with information that is tailored to their individual needs and interests.

This bespoke approach to marketing enables us to statistically track those who are using the information provided and actively drive users through the sales funnel or establish an ongoing link with each prospect.

The process of inbound marketing involves magnetising your brand to encourage prospects and customers to approach you