After removing a Google penalty for one of the UK’s largest general insurers, we ensured full site recovery and rebuilt organic traffic
Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz SE Group, one of the leading integrated financial services providers worldwide and the largest property and casualty insurer in the world.
Allianz offers commercial insurance with a full range of products for sole traders’ right up to large commercial organisations and also provides a wide range of personal lines products, including insurance for ex-pats.
How we helped
Allianz’s Worldwide Care service suffered an unnatural linking penalty from Google, causing a dip in organic search engine visibility.
After carrying out a link audit and taking action in line with Google’s best practice, our expert organic search (SEO) team ensured that this penalty was removed. The team then conducted outreach activity to enhance the website’s backlink profile and rebuild site authority, resulting in the site’s full recovery and the regaining of traffic volume.
Between April 2011 and January 2013, we achieved: