The world of e-retail is growing at around ten times the pace of brick-and-mortar stores. As a result, it is imperative that you – and your search marketing strategy – stay ahead of the online game if you are to maximise your retail company’s revenue. Your customers are multi-channel, multi-device users, flitting between your social media pages, your website and every competitor’s website in between in a bid to snap up cream-of-the-crop deals on the products you sell
What our eBook covers
- ‘Click and Collect’ services
- A responsive website
- Mobile communications
- Conversion rate optimisation
- Put your brand on the map with Google+ Local
- Google’s Product Listing Ads (PLAs)
- How to cut ‘abandoned basket’ rates
- Harmonising organic and paid search campaigns
Increase your revenue
The success of your retail brand hinges on how well you can meet the demands of the 21st century consumer by building your brand’s digital presence and optimising your customers’ experiences across a vast array of channels and devices.
This eBook equips you with the knowledge you need to be the model online retailer. We’ve analysed retail data from 2014 to pinpoint the biggest e-commerce trends for the year ahead. From cutting your website’s ‘abandoned basket’ rates to creating responsive website and email templates, this book summarises how you can maximise your company’s revenue throughout 2015 using simple and effective digital marketing techniques.