what is paid search click consult

Paid search drives relevant, targeted traffic to your website by showing consumers ads for your business on search engine results pages (SERPs) when they search for keywords related to and targeted by your brand. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site.

Pay per click (PPC) is the model of online or digital marketing whereby businesses pay a fee when their ad is clicked on by a potential customer. Placing a PPC ad that targets a specific search can help expose your brand and offering to a relevant audience, driving highly targeted traffic to your website.

This exposure improves if the ad links to a fully optimised site, with unique and well written content. If this is the case your ad should rank higher on the search engine results pages (SERPs) for the same or lower cost.

Click Consult has a collective wealth of experience across multiple competitive verticals, and our paid search service focuses on achieving the optimum performance for your budget. We begin by getting to know your business and what you want to achieve from your paid search campaign. Once we’ve clearly defined your objectives, we build a strategy that delivers your campaign targets and KPIs. We do this through a process of ongoing testing, optimisation and research – from keywords to demographics to competitors; all of the available information goes in to creating a strategy which is capable of pushing your brand forward and making a real impact on your brand’s revenue. Our three core focuses for paid media are:

Data is at the heart of every decision, and ensuring the collection of accurate and valid data to inform better decisions is part our core service value.

Creativity is required to get users from the SERP, onto your website and, ideally, turn them into a customer.

Testing is how we learn standing still is falling behind so we need to keep trying new things to optimise and grow, Analysis encompasses all of the above, without it all 3 are useless.

In October 2023, Click Consult & Mr Clutch Autocentres won Gold at the Digital Impact Awards for the outstanding work and impressive results they have achieved for their paid media campaigns. Judges thought that the results were not only exceptional, but they were achieved while prioritising the clients future success.

WINNER (Gold): Best use of digital from the transport and logistics sector.

“The results were impressive as they showed a clear connection between the development of the PPC strategy and customer engagement. One judge thought this would have a great impact in the long-term, making Mr Clutch a clutch player in the auto services sector.”

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Paid search marketing is unique among digital techniques in that it has the facility to make an instant impact to your brand:

Paid search team Click Consult

Our paid search team are all qualified Google Ads Professionals, Microsoft Advertising Accredited and have Google Analytics Individual Qualifications. The team boasts specialists in all areas of paid search, including lead generation, ecommerce, product listing ads (PLAs), many types of audience targeting placing them in the best position to deliver impressive and profitable paid search strategies for your brand.

Paid search drives relevant, targeted traffic to your website by showing consumers ads for your business on search engine results pages (SERPs) when they search for keywords related to and targeted by your brand. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site.

Ads targeted to deliver maximum ROI

Enter a few details, and you can speak to our award-winning team of paid media experts.

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