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Service Masthead

Paid Search (PPC).
Paid Search Keyword Strategy

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YOUR REPORT WILL INCLUDE:

  • Account structure review
  • Ads and relevancy review
  • Performance analysis
  • Bidding and positioning review

At the heart of any successful paid search campaign is a comprehensive, thoroughly researched keyword list. However, we don’t just consider which words people are searching for, we also take into account how they search


How it works

You can often determine a user’s intent by how they search and the words they use; this intent determines the value of each click and how much you are willing to pay it. We can tailor the keywords in your advertising campaigns to the stage your customers are at within the buying cycle and drive the most targeted traffic to your site.


Keyword strategy based on volume, cost and competition.

Pictured above: Keyword strategy based on volume, cost and competition.


A customer or prospect at the research stage of the buying cycle is likely to conduct a search using generic keywords, whereas a prospect that is further along in the buying cycle and is aware of the products available, is likely to search for specific product names. Alternatively, a customer may use words like ‘buy’, ‘price’ or ‘quote’ in their search, showing an intent to buy.

Returning customers who are familiar with your brand and service offering are likely to search for your brand name. We can optimise your long tail, generic and branded keywords with the aim of capturing customers across all stages of the buying cycle, increase conversion opportunities and provide the highest return on investment.


View PPC case studies


We can optimise your long tail, generic and branded keywords with the aim of capturing customers at the stages of the buying cycle that are conducive to your marketing strategy


 

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