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Paid Search (PPC).
Paid Search Platforms

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  • Account structure review
  • Ads and relevancy review
  • Performance analysis
  • Bidding and positioning review

Our paid search (PPC) experts can run campaigns for you on Google AdWords and Bing Ads. Both of these paid search platforms offer a great opportunity to maximise the return on investment for your business

Google AdWords

As Google’s main online advertising platform, AdWords is the best known paid search platform. It enables advertisers to promote their brand and product offering across Google and its partner sites, including YouTube, AOL and Ask Jeeves.

On the AdWords platform, if the keywords that you’ve selected for a campaign match what a user is searching for on Google, your ad can appear alongside or above Google’s search results.

AdWords offers many targeting and bidding features that need to be used in harmony to deliver success at scale in an environment that’s becoming increasingly competitive.

PPC Case Studies

Bing Ads

Whilst Bing and Yahoo! aren’t as popular as Google, the power of these search engines is not to be underestimated when aiming to maximise the reach of your campaigns. Bing Ads gives your website exposure on both the Yahoo! and Bing search engines and their search network, which includes DuckDuckGo.

A campaign that is duplicated from Google AdWords onto Bing Ads will typically deliver the same or better ROI with 10% of the volume.

Paid Search optimisation ebook download