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  • Reach estimations per channel
  • Facebook, Twitter, LinkedIn analysis
  • Audience targeting recommendations
  • In-Stream & In-Display performance analysis

With over 255 million monthly active users and 500 million tweets per day, it’s likely that topics relevant to your industry are tweeted about regularly

Targeting Twitter ads

Targeting has grown into one of the unique selling points of Twitter advertising. We can use: keyword targeting to match ads to people who are tweeting about relevant keywords; reach people with specific interests or who are followers of specific accounts; or remarketing, to capture users who have engaged with your website.

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Tailoring your Twitter ads

To increase relevancy and engagement of your campaign you can add further layers of targeting on top of the above primary methods. For example, you could tailor your ads to prospects with niche interests, specific gender, ages or even target them at a certain stage in their life, such as new mums.

One of the USPs of Twitter is how quickly users can interact and upload information. Take advantage of this by targeting users who have engaged with a particular TV show and then push ads that could capitalise on the theme